Running is more than the miles. It’s the people, the stories, the gear, the culture and everything that happens along the way.
Welcome to Runcrue — an independent UK running brand built around the culture, community and everything that makes running what it is.
Founded in August 2024 by Thom Stutt, Runcrue was created to bring together the many sides of running in one place. From the people and stories behind the sport to the products, places, ideas and experiences that surround it, we’re interested in running in all its forms.
Runcrue is the brand. It’s the umbrella that everything we do sits beneath.
From our platform and community to our editorial and product-focused projects, everything is connected by the same Runcrue identity.
At the centre of everything is Runcrue — the home of the brand and our wider running community.
This is where we bring together the broader world of running, covering the people, products, events, news, ideas and culture that keep the sport moving.
But Runcrue isn’t just about what happens online. As the brand grows, we’re looking to become more involved in the running community through events, run clubs, meet-ups, collaborations, behind-the-scenes content and other experiences that bring people together.
We want Runcrue to feel like a place you can come to whatever kind of runner you are. There’s no single way to run, no single type of runner and no single part of the culture that matters most.
That variety is what makes running interesting.
Runcrue Magazine is our editorial side.
It’s where we take a closer look at the people, stories, product releases and ideas behind running — through features, interviews, photography, opinions, guides and original editorial.
We want to tell stories that are worth spending time with, highlight the people shaping running culture and explore what’s happening beyond the finish line.
It’s also a place to discover what’s new across running, from the latest footwear and apparel to the products and innovations finding their way into the sport.
Runboxed is our product and discovery arm.
It’s where we get hands-on with the gear runners care about — from shoes and apparel to technology, accessories and new releases.
Through unboxings, first looks and product-focused content, Runboxed is about the experience of discovering something new and giving the community a closer look at what’s inside the box.
It’s visual, immediate and curious — because sometimes discovering your next piece of running kit is part of the fun.
Built Around Running Culture
Running has never just been about the run.
It’s the early mornings, the post-run coffees, the race-day nerves, the conversations with strangers, the obsession over a new pair of shoes, the stories shared between miles and the communities that form along the way.
That’s the world Runcrue is here to explore.
We’re independent, community-focused and always evolving. As running changes, we want to change with it — discovering new people, new ideas, new products and new ways of experiencing the sport.
Whether you’re running your first kilometre, chasing a personal best, training for a marathon or simply enjoying the miles, there’s a place for you here.
Run with us. Become part of the Crue.