Paralympian Ellie Simmonds Launches DEWEY, The World’s First Fashion Brand For Extra Petite Individuals 5ft And Under
13 September 2024
Paralympian legend Ellie Simmonds has launched DEWEY, the world’s first fashion label for adults 5ft and under.
Ellie who is 4ft tall has been someone unable to find clothes that fit off the rack. She has collaborated with the brand’s visionary founder, 5’2” Chamiah Dewey, to cater to the millions of people globally who are extra petite.
DEWEY’s first drop is an athleisure collection featuring 16 thoughtfully designed womenswear pieces and 6 unisex styles, all created to flatter and fit extra petite frames. A mainline collection is set to launch in winter 2024, incorporating accessible design features to ensure inclusivity for everyone 5ft and under.
A men’s collection is planned for early 2025, demonstrating DEWEY’s commitment to serving the full spectrum of customers within this overlooked demographic.
Available instore and online at Selfridges.
