ASICS Launches ‘Move Your Body, Move Your Mind’ Campaign Featuring ‘Good Vibrations’ By The Beach Boys

8 January 2026

ASICS have unveiled its new global brand campaign, “Move Your Body, Move Your Mind”. Featuring a reimagined version of The Beach Boys’ timeless hit “Good Vibrations.”, this campaign reinforces ASICS’ 75-year commitment to the transformative power of movement for physical and mental wellbeing. Launching with Running and Tennis-focused films, each short film highlights how a ASICS Launches ‘Move Your Body, Move Your Mind’ Campaign Featuring ‘Good Vibrations’ By The Beach Boys

ASICS Signs A Dog Called Felix To Inspire The World To Move For Body And Mind

12 May 2025

ASICS has today announced a new and unexpected ambassador signing. It’s not an athlete, a celebrity, or even a human. It’s a dog called Felix. Why? Because research shows that dogs are the ultimate movement motivators, getting millions to move for body and mind. New global research highlights the significant role dogs play in motivating us ASICS Signs A Dog Called Felix To Inspire The World To Move For Body And Mind