PUMA x SAYSKY Return With Drop 2 For AW25

16 October 2025

PUMA and Copenhagen-based running brand SAYSKY have unveiled their second drop together which is a bold fusion of performance and culture that celebrates the power of the pack. Their first collaboration was hugely popular and this new collection includes a bold new apparel range, plus a limited-edition release of the much-hyped Fast-R NITRO™ Elite 3. PUMA x SAYSKY Return With Drop 2 For AW25

TV Doctor And Team GB Triathlete Dr Hussain Fronts Sport In Mind Charity ‘100km Your Way’ Challenge

8 October 2025

Sport in Mind, the UK’s leading sport and mental health charity, has announced that TV Doctor and Team GB Triathlete Dr Hussain will be fronting its national 2025 “100km Your Way” Challenge this October. Launching on World Mental Health Day (10th October), the challenge invites people across the UK to run, walk, cycle, or move TV Doctor And Team GB Triathlete Dr Hussain Fronts Sport In Mind Charity ‘100km Your Way’ Challenge

adidas Originals And Sporty & Rich Team Up To Celebrate Running Heritage With A Run Club Inspired Collection

26 September 2025

adidas Originals and LA based label, Sporty & Rich have come together to create a run club inspired collection where ’90s vibes meet ’00 tech that celebrates the timeless aesthetics of running style and it’s heritage. Channeling the eternal energy of running and the lifestyle that surrounds it, the Emily Oberg led brand brings its adidas Originals And Sporty & Rich Team Up To Celebrate Running Heritage With A Run Club Inspired Collection

STOX Energy Socks Launch Their Brand-New Recovery Socks Line

22 September 2025

STOX Energy Socks have launched their brand-new ultimate recovery sock line. Using proven medical technology and degressive compression, these socks enhance blood circulation, reduce swelling and provide firm, gradual support after physical exertion. All this allows you to recover faster, reduce pain and feel stronger. Available from stoxenergy.com/en-gb. RRP £37.99-£41.99.

Oakley Meta Vanguard Sets New Limits For Human Potential

19 September 2025

Earlier this year, Oakley and Meta introduced a new category of Performance AI glasses for athletes, combining bold aesthetics with cutting-edge tech, and that was just the beginning. Oakley has spent 50 years pushing the limits of sport, design, and performance, and together with Meta, they’ve engineered AI glasses from the ground up, built for high-intensity sports, high-stakes training, Oakley Meta Vanguard Sets New Limits For Human Potential

Salomon Drop The Aero Blaze 3 GRVL Gore-Tex For Road-Running Comfort With Rugged Off-Road Adaptability

18 September 2025

The Gravel movement is more than just running—it’s a lifestyle and whether you are pounding the pavement, exploring park trails, or taking on dusty gravel roads, Salomon’s Gravel range is designed for those who embrace the joy of running beyond traditional routes. The Aero Blaze 3 GRVL Gore-Tex is a shoe that allows urban runners Salomon Drop The Aero Blaze 3 GRVL Gore-Tex For Road-Running Comfort With Rugged Off-Road Adaptability

Garmin Announces New Products To Their Smartwatch Range

17 September 2025

Garmin have announced new products launching across its market-leading smartwatch range. Up first is the stunning Venu 4. With a stylish design and premium features this advanced health and fitness smartwatch tracks health trends and lifestyle changes, introduces Garmin Fitness Coach plans to help users hold themselves accountable – all with impressive battery life. Secondly, Garmin Garmin Announces New Products To Their Smartwatch Range

Oakley Launch Two New Performance Eyewear Styles – Stunt Wing & Stunt Devil

3 September 2025

Stung WingEngineered for the athlete who demands uncompromising retention and comfort, Oakley® Stunt Wing introduces a new era of cutting-edge, sport performance eyewear. At its core, new HyperGrip ULTRA Technology utilizes a flexible Unobtainium® temple band that gently wraps the head for a secure fit that won’t budge, even during the most abrupt movements. Designed Oakley Launch Two New Performance Eyewear Styles – Stunt Wing & Stunt Devil

Garmin Launches The Fenix 8 Pro

3 September 2025

Garmin have launched the Fenix 8 Pro, the first-ever smartwatches with inReach technology for satellite and cellular connectivity. Garmin continue to drive innovation in the smartwatch industry and this standout series also features a groundbreaking microLED display, the brightest smartwatch ever made. The Fenix 8 Pro range enables athletes and adventurers to leave their phone behind and Garmin Launches The Fenix 8 Pro

adidas Running Unveils The First Ever Shoe Designed For The Treadmill

27 August 2025

adidas have introduced Treadflow to their running shoe fleet. This is the first-ever running shoe designed from the ground up solely for the treadmill. Indoor running popularity has grown in recent years and Treadflow sets a new benchmark in tailored performance for people that run on a treadmill. Treadflow is engineered specifically for the demands adidas Running Unveils The First Ever Shoe Designed For The Treadmill

Nike Drop New International Running Pack

26 August 2025

The new Nike International Running Pack merges the brand’s storied running legacy with modern innovation, applying design details from historic Nike Running footwear to contemporary road running and racing silhouettes. The collection debuts ahead of the track and field championships in Tokyo, furthering Nike’s decades-long connection with Japan and its running community with designs inspired Nike Drop New International Running Pack

Introducing The COROS NOMAD

22 August 2025

Performance sports technology brand COROS are trusted by a mountain of athletes from around the world and they have recently announced the launch of COROS NOMAD. The COROS NOMAD is a watch purpose-built for outdoor adventurers. Featuring dual-frequency navigation and a variety of outdoor sport modes, including 8 different fishing modes, this rugged and refined Introducing The COROS NOMAD

OOFOS OOahh Sport Slide Sandal Perfect For Post-Run Recovery

20 August 2025

OOFOS is a leader in the active recovery footwear market with its innovative OOfoam™ technology and bio-mechanically engineered footbed. The OOahh Sport Slide Sandals absorb 37% more impact than traditional foams and reduce ankle exertion by up to 20%, making them an ideal choice for post-run recovery and injury prevention. Available from oofos.co.uk. RRP £65.00.

ASICS Celebrates The City Of Tokyo In Unveiling Of The Tokyo Collection

15 August 2025

ASICS have announced the launch of the TOKYO Collection, a new range of running shoes inspired by the unique spirit of Tokyo. Blending the city’s rich heritage with its modern energy, the collection brings together ASICS’ advanced technologies and iconic silhouettes, including two new pinnacle running shoes: the MEGABLAST™ and SONICBLAST™ models.  The collection reflects ASICS Celebrates The City Of Tokyo In Unveiling Of The Tokyo Collection

NNormal Presents The Kjerag 02

14 August 2025

NNormal, the sports equipment brand founded by Kilian Jornet and Camper in 2022, have launched an evolved model from the Kjerag 01, the Kjerag 02. This new shoe is a bold evolution of its high-performance trail shoe, designed to meet the demands of the fastest runners. Born from the momentum of the original Kjerag and refined NNormal Presents The Kjerag 02

Mizuno Unveils Hanabi Pack

7 August 2025

Mizuno have launched the Hanabi Pack, an electrifying new collection inspired by Japan’s iconic summer fireworks festivals – celebrating colour, culture, spirit and social values. While Hanabi festivals are over 300 years old, the tradition emits futuristic colours and exciting hope, aligning closely with Mizuno’s ongoing commitment to honor tradition while innovating for the future.  The Mizuno Unveils Hanabi Pack

Saucony Launches The Hurricane 25

1 August 2025

Saucony have proudly announced the launch of the Hurricane 25. Designed for ultimate comfort, the Hurricane 25 provides runners with a plush and responsive experience tailored for daily runs. The Hurricane 25 combines Saucony’s best-in-class technologies, including a dual-layer cushioning system with PWRRUN PB foam for a soft, bouncy feel and PWRRUN foam for responsive Saucony Launches The Hurricane 25

Wahoo Fitness Announces KICKR RUN Smart Treadmill On-Sale In The UK

16 July 2025

Fitness technology company, Wahoo Fitness have announced the groundbreaking KICKR RUN Smart Treadmill is on sale in the UK – with first orders arriving from Tuesday 12th August with customers. KICKR RUN is redefining indoor running with RunFree Mode, smart auto-adjusting workouts, and new Route Simulation technology that lets users virtually train on real-world courses. It’s Wahoo Fitness Announces KICKR RUN Smart Treadmill On-Sale In The UK

On Opens The World’s First LightSpray™ Production Facility In Zurich

4 July 2025

This week, On formally inaugurated the world’s first production facility for its revolutionary LightSpray™ technology in Zurich. At an event On’s three co-founders, Caspar Coppetti, David Allemann, and Olivier Bernhard, unveiled the new LightSpray™ Factory. The facility houses four robots and enables On to manufacture all the uppers for its performance running shoes directly in On Opens The World’s First LightSpray™ Production Facility In Zurich

Nike Introduces The Ava Rover: A New Sportswear Silhouette That Represents The Future Of Footwear Technology For The City

4 July 2025

The Nike Ava Rover is a new sportswear shoe that represents the future of footwear technology for the city, bringing ReactX foam cushioning and innovation from the Nike Running lineup to a sportswear silhouette. This shoe deliveres an increased energy return and the hallmark comfort of Nike Running footwear. The new silhouette features a lightweight Nike Introduces The Ava Rover: A New Sportswear Silhouette That Represents The Future Of Footwear Technology For The City

SAYSKY Launch Exciting “Smile For The High” Campaign

30 June 2025

SAYSKY have today launched their exciting new campaign, “Smile for the High”. Dedicated to celebrating the uplifting, often unacknowledged moments that truly define the running experience. SAYSKY understands that running is about more than just chasing PB’s or podium finishes, it’s about the feeling, the energy, the connections and and the small gestures that can SAYSKY Launch Exciting “Smile For The High” Campaign

Nike Goes Big On Cushioning With The Vomero Plus And Vomero Premium

25 June 2025

Nike have unveiled the new Vomero Premium and Vomero Plus road running silhouettes. Designed to make running easier on the body by offering an unbelievably cushioned and comfortable ride, helping athletes unlock new levels of performance and impact protection and recovery. Both silhouettes deliver the plush, comfortable ride athletes of all abilities expect from Nike’s Nike Goes Big On Cushioning With The Vomero Plus And Vomero Premium

Saucony Kicks Off London Flagship Launch With Thrilling ‘Beat the Bus’ Race Through The City

22 June 2025

Saucony have officially launched its first UK flagship store in Covent Garden with an action-packed and community-focused celebration. The event brought together Saucony’s running lifestyle communities, influencers, media, and creatives to celebrate this milestone, perfectly embodying the brand’s Run as One mantra. The highlight of the evening was the adrenaline-filled Beat the Bus challenge, where over 50 Saucony Kicks Off London Flagship Launch With Thrilling ‘Beat the Bus’ Race Through The City

Garmin Announces Index Sleep Monitor

18 June 2025

Garmin have today announced the Index™ Sleep Monitor, an ultra-comfortable and lightweight smart sleep band that tracks sleep for a more comprehensive view of overall fitness and recovery. Featuring up to 7 nights of battery life with continuous Pulse Ox tracking, the Index Sleep Monitor is worn on the upper arm and tracks sleep stages, heart rate Garmin Announces Index Sleep Monitor

Introducing The Venu X1: Garmin’s Ultra-Thin Smartwatch With An Industry-Leading 2-Inch Display

12 June 2025

Garmin have today announced the Venu® X1. Setting new standards in the smartwatch industry with an ultra-thin design, revolutionary 2-inch display and superior battery life. Venu X1 fuses a titanium case back with a scratch-resistant sapphire lens and an easy-to-read AMOLED display—all with an 8mm watch case. It also features a built-in speaker and microphone so users Introducing The Venu X1: Garmin’s Ultra-Thin Smartwatch With An Industry-Leading 2-Inch Display

Nike Unveils New Faith Kipyegon Collection

12 June 2025

Nike has partnered with Faith Kipyegon, the most decorated woman middle-distance athlete of all time, to create a collection of running footwear and apparel that’s designed to support runners chasing their best.  The collection was unveiled ahead of Faith’s upcoming attempt to become the first woman to run a mile in under 4 minutes. The Nike Unveils New Faith Kipyegon Collection

Salomon And Trail Running Icon Courtney Dauwalter Unveil New Limited-Edition Collection

9 June 2025

Salomon, the global leader in trail running, are proud to announce the expansion of its Courtney Dauwalter-inspired technical apparel and footwear collection. The new limited-edition line celebrates one of the most decorated ultra-runners in history, featuring performance-driven designs infused with Courtney’s iconic style, passion for comfort, and her unmistakable energy on and off the trail. Salomon And Trail Running Icon Courtney Dauwalter Unveil New Limited-Edition Collection

Saucony Introduces The Triumph 23

5 June 2025

Saucony have announced the Triumph 23. A premium neutral cushioning running shoe, featuring the brand’s most innovative compounds built for plush, luxurious comfort. Saucony believes that comfort connects us, from the first step to the final mile. The Triumph 23 is built around this idea that comfort can be powerful, personal, and unifying. This shoe Saucony Introduces The Triumph 23

Reebok Introduces The FloatZig 2

4 June 2025

Reebok have unveiled the FloatZig 2 Running Shoes, the latest innovation within the award-winning FloatZig Running Shoe franchise, Reebok’s performance running icon designed to make running more fun and enjoyable for all. The FloatZig 2 features the new SuperFloat+ Foam combined with a re-engineered Zig Tech technology in the midsole, to help create an even springier, bouncier, and more stable run. SuperFloat+ is a Reebok Introduces The FloatZig 2

No Club Running Club Drop Brand New Spring ’25 Pt 2 Collection

2 June 2025

The second part of the No Club Running Club Spring ’25 collection has just dropped online and it’s a huge one, mostly consisting of lots of restocks of their sold out Essentials pieces, ranging from half tights to training singlets and socks to training tee’s. On top of this, NCRC have also got a brand new little capsule collection featuring for the first No Club Running Club Drop Brand New Spring ’25 Pt 2 Collection

Introducing Mizuno’s Ground Breaking Super Trainer, The Neo Vista 2

29 May 2025

Available from Wednesday 4th June, the Mizuno Neo Vista 2 is an everyday super training that blends responsive technology with a future-focused design that creates a standout silhouette for mile after mile of endless, joyous running. This shoe engineered for runners who want race-day speed and personal bests with everyday comfort. The Neo Vista 2 Introducing Mizuno’s Ground Breaking Super Trainer, The Neo Vista 2

Runcrue Daily Is Now Live

28 May 2025

We are pleased to announce that Runcrue Daily is now live on Instagram and TikTok. This is something we’ve been planning for a while and the first two unboxing videos have been uploaded. We first took a look at the Salomon Ultra Glide 3 followed by the Salomon Aero Glide 3 GRVL. We have plenty Runcrue Daily Is Now Live

Introducing The Nike Structure 26

24 May 2025

The Nike Structure 26 is the go-to choice for many runners who seek stability and cushioning, whether they’re heading out for a long run, logging routine training miles or looking for an everyday running silhouette. Nike have listened to both elite athletes and everyday runners and have created an ideal fusion of stability innovation and Introducing The Nike Structure 26

Altra, Kielder Marathon And BOLDLI Launch UK-Wide ‘Stay Out There: She Runs Free’ Initiative

23 May 2025

Altra, Kielder Marathon organisers, and the not-for-profit BOLDLI joined forces in Shoreditch on Wednesday 21st May to celebrate women in running and launch Stay Out There: She Runs Free, a collaborative effort focused on safety, community, and empowerment in the sport. The evening kicked off with a 5K social run through East London, led by Altra Altra, Kielder Marathon And BOLDLI Launch UK-Wide ‘Stay Out There: She Runs Free’ Initiative

Garmin Announces Several Feature Updates On Select Smartwatches

23 May 2025

Garmin have announced new software and feature updates for select smartwatches, including fēnix® 8, Forerunner®, Instinct® 3, Lily® 2 Active, Venu® 3 and more. These new features can help customers get the most from their device and take their training to the next level. Some notable features for smartwatches in this software release include: Breathing Variations: For a closer glimpse of Garmin Announces Several Feature Updates On Select Smartwatches

New Balance Introduces The FuelCell Rebel v5

16 May 2025

Born to be defiant, the New Balance FuelCell Rebel v5’s bold design and modern style confidently stand out from the crowd.  This shoe is remarkably lightweight at just 225g (men’s) and 180g (women’s), flexible and breathable with an upper that combines the ultra-light bonded support of FANTOMFIT with a gusseted tongue for a secure feeling mid foot lockdown. It New Balance Introduces The FuelCell Rebel v5

Garmin Announces The Highly Anticipated Launch Of The Forerunner 570, Forerunner 970 And HRM 600

15 May 2025

Garmin have announced the launch of the Forerunner 570 and 970 as well as the the HRM 600. The HRM 600 is a premium heart rate monitor that gives athletes new performance data and ways to help improve their training. The monitor provides accurate heart rate readings, while also tracking heart rate variability (HRV), and Garmin Announces The Highly Anticipated Launch Of The Forerunner 570, Forerunner 970 And HRM 600

ASICS Signs A Dog Called Felix To Inspire The World To Move For Body And Mind

12 May 2025

ASICS has today announced a new and unexpected ambassador signing. It’s not an athlete, a celebrity, or even a human. It’s a dog called Felix. Why? Because research shows that dogs are the ultimate movement motivators, getting millions to move for body and mind. New global research highlights the significant role dogs play in motivating us ASICS Signs A Dog Called Felix To Inspire The World To Move For Body And Mind

Time To Enjoy A Hybrid Experience With The Salomon Aero Glide 3 GRVL

8 May 2025

While road running conjures images of cityscapes with pavements and busy streets, and trail running takes you off the beaten track, gravel running blends both worlds by incorporating more natural surfaces into your runs, offering a unique blend of freedom, versatility and a different kind of challenge. Salomon invites you to live the gravel life, Time To Enjoy A Hybrid Experience With The Salomon Aero Glide 3 GRVL

New Balance Announces An Update To The FuelCell Super Comp Elite v5

4 May 2025

The smallest adjustments can make all the difference with performance on race day, which is why New Balance have unveiled the FuelCell SuperComp Elite v5—a completely revamped version of its predecessor. Designed to optimise speed, comfort, and confidence, this shoe is built for everyone from Team New Balance athletes to everyday runners. The FuelCell SuperComp Elite New Balance Announces An Update To The FuelCell Super Comp Elite v5

ASICS Launch Their Latest Pinnacle METASPEED™ Series Including The Brand New METASPEED™ RAY

2 May 2025

ASICS have today announced the launch of the METASPEED™ SKY TOKYO and METASPEED™ EDGE TOKYO along with a brand new, super light METASPEED™ RAY. These three products represent pinnacle speed innovation with key advances in minimising weight and maximising performance. Developed in collaboration with top athletes alongside rigorous scientific research from the team at the ASICS Institute of Sport Science, ASICS Launch Their Latest Pinnacle METASPEED™ Series Including The Brand New METASPEED™ RAY

Saucony Marathon Mode: Community, Culture & Celebration Take Over London

30 April 2025

Last week, Saucony went all in for London Marathon Week, delivering a vibrant lineup of public activations, exclusive events, and community collaborations that brought the capital’s running culture to life. At the heart of the festivities was a high-energy pop-up experience in partnership with Your Friendly Runners (YFR), hosted at Knees Up in Hackney, East London. Saucony Marathon Mode: Community, Culture & Celebration Take Over London

STOX Socks: Peak Performance Through Medical Technology

30 April 2025

With a foundation in medical expertise and a focus on innovation, STOX Energy Socks are engineered with advanced medical technology to boost performance, improve circulation, and speed up recovery. Offering medium to high support with compression class 2 using advanced medical technology for optimal results. They feature graduated compression, a seamless design, and high-wicking Dryarn STOX Socks: Peak Performance Through Medical Technology

On Launches New On Athletics Club Logo and 2025 Race Kits

29 April 2025

The On Athletics Club, On’s elite global running team, unveiled its updated logo and 2025 race kit emphasising a refined visual identity and performance-driven apparel designed to strengthen athlete connection.  Standout athlete Hellen Obiri debuted the new kit and logo at the marathon in Boston, marking the beginning of the On Athletics Club’s outdoor season. On Launches New On Athletics Club Logo and 2025 Race Kits

Join The Club: Short Strides Run Club

21 April 2025

Short Strides Run Club (SSRC) is more than just a run club — it’s a movement. Initially founded in August 2024 by Callum and Harriet as a way to make friends that were into running, Short Strides quickly shifted into a mission to change the perception of running altogether. SSRC believe running should be challenging, but Join The Club: Short Strides Run Club

1000 Mile: Socks That Go The Distance

17 April 2025

Not many events will challenge our feet (or socks) like a marathon will, but you can put your feet up secure in the knowledge that 1000 Mile know a thing or two about creating socks that can comfortably go the distance. The brand was established over some three decades ago and were the first to 1000 Mile: Socks That Go The Distance

Salomon Partners With Warner Bros. Discovery To Shape The Future Of The Golden Trail World Series

16 April 2025

Salomon has partnered with Warner Bros. Discovery (WBD) Sports Europe to broadcast and support the Golden Trail World Series (GTWS) circuit, the leading short distance trail running circuit, to a growing audience of sports fans globally. Through this extended partnership, WBD Sports Europe will oversee the production, distribution and localisation of multi-market broadcasting of GTWS Salomon Partners With Warner Bros. Discovery To Shape The Future Of The Golden Trail World Series

NNormal Publishes A Study With 7,000 Runners Proving That The Tomir 02’s Average Lifespan Is 823km

16 April 2025

NNormal, the sports equipment brand have published a study of an investigation related to its bestseller shoe, the Tomir 02. One of NNormals core values is durability so they developed a particular study which has concluded that the Tomir 02 lasts more than 800 km. 7,000 runners, representing many different types of athletes were involved NNormal Publishes A Study With 7,000 Runners Proving That The Tomir 02’s Average Lifespan Is 823km

Saucony Switches To Marathon Mode: Community, Culture & Celebration Take Over London

14 April 2025

This April, Saucony is going all in for London Marathon Week with a vibrant lineup of public activations, exclusive events and community moments across the capital. At the heart of it all is a high-energy pop-up in collaboration with Your Friendly Runners (YFR), bringing the culture of running to life at Knees Up in Hackney, East London. From community Saucony Switches To Marathon Mode: Community, Culture & Celebration Take Over London

ARTILECT’s Sprint Tee Uses One Of The World’s Lightest Weight Technical Fabrics Around 

9 April 2025

Outdoor brand ARTILECT calls Boulder, Colorado their home and is shaped by its beauty and mentored by its mastery. It is their reference, and their starting point to explore an eccentric world. ARTILECT’s Sprint Tee is made from Nuyarn 115 GSM, one of the World’s lightest weight technical merino fabrics available. It boasts superior stretch, ARTILECT’s Sprint Tee Uses One Of The World’s Lightest Weight Technical Fabrics Around 

Garmin Launches The vívoactive 6

2 April 2025

Garmin have announced vívoactive® 6, its newest health and fitness smartwatch with an even brighter AMOLED display. With up to 11 days of battery life, users can go about their day – and night – without stopping to recharge, making it easier to take advantage of popular health and fitness features like Body Battery™ energy monitoring, sleep coach, Garmin Launches The vívoactive 6

Saucony And Jae Tips Unveil “I Love You, But I’m Busy” Collection

28 March 2025

Jae Tips is once again pushing the boundaries of fashion with his latest collaboration with Saucony. The “I Love You, But I’m Busy” collection features the Grid Jazz 9 silhouette and continues to explore the deep personal themes that have defined Jae’s previous designs, highlighting the delicate balance between family and career. Building on the Saucony And Jae Tips Unveil “I Love You, But I’m Busy” Collection

Garmin Launches Connect+ To Elevate Your Health And Fitness Goals

27 March 2025

Garmin have today announced Connect+, a premium plan that provides new features and even more personalised insights in the Garmin Connect™ smartphone app. Garmin Connect+ will elevate a customer’s health and fitness knowledge with personalised Active Intelligence insights powered by AI, expert training guidance, exclusive badge challenges, expanded LiveTrack features and more. All existing features and data Garmin Launches Connect+ To Elevate Your Health And Fitness Goals

The Saucony® Matrix Merges Y2K Aesthetics With Innovative GRID Cushioning Technology

26 March 2025

Saucony originally designed the Matrix in 1999 as the brand’s first major release for the new millennium to answer the question, “Is Saucony a lifestyle brand or a performance brand?”. The Matrix combined ultra-modern materials with the brand’s advanced GRID cushioning technology, while maintaining clean lines and classic branding, striking a balance between style and The Saucony® Matrix Merges Y2K Aesthetics With Innovative GRID Cushioning Technology

ASICS Launch The GEL-NIMBUS™ 27 By Eilish McColgan

21 March 2025

ASICS has announced the launch of the all-time favourite GEL-NIMBUS™ 27 shoes, re-imagined by Scottish middle and long-distance runner Eilish McColgan. This limited-edition design draws inspiration from Eilish’s Scottish heritage and unyielding mindset, capturing the essence of her resilience and perseverance as a runner and elite athlete. “I’m thrilled to develop these shoes with the ASICS Launch The GEL-NIMBUS™ 27 By Eilish McColgan

Altra And Japanese Label and wander Collaborate For The Timp 5 BOA®

19 March 2025

In an era where outdoor functionality often competes with design simplicity, Altra and Japanese label and wander have found common ground. Their collaborative Timp 5 BOA® represents a natural convergence of two brands that have always let mountain testing dictate design. Born in Utah’s Wasatch Mountains, Altra’s natural running philosophy aligns seamlessly with and wander’s Altra And Japanese Label and wander Collaborate For The Timp 5 BOA®

Saucony Unveils The Guide 18: The Ultimate In Comfort And Support For Runners

18 March 2025

Saucony is pleased to introduce the Guide 18 which is the latest iteration of its core maximum cushioning training shoe.  This shoe is engineered for runners prioritising consistency, comfort and support in their daily runs. Guide 18 combines PWRRUN foam and Saucony’s exclusive Center Path Technology, which keeps the foot centred and supported to deliver a best-in-class underfoot experience by Saucony Unveils The Guide 18: The Ultimate In Comfort And Support For Runners

Saucony Launches Peregrine 15, Offering Enhanced Performance And Protection For Trail Runners

13 March 2025

Leading global performance running brand, Saucony have launched the Peregrine 15, the ultimate performance shoe for trail runners seeking superior durability and traction on any terrain. The Peregrine 15 is built to tackle any trail, giving you the power to go further. Building upon the legendary Peregrine legacy, the Peregrine 15 delivers top-tier performance with Saucony Launches Peregrine 15, Offering Enhanced Performance And Protection For Trail Runners

NNormal Presents Kjerag Brut, The Shoes Designed To Enjoy Even In The Roughest Conditions

5 March 2025

NNormal, the sports equipment brand founded by Kilian Jornet and Camper in 2022, is launching a new model from the Kjerag family, the Kjerag Brut. “Brut”, that means “dirty” in Catalan is designed to face the toughest conditions, standing out for their excellent performance on difficult terrains, where grip, breathability, and lightness are essential. Additionally, NNormal Presents Kjerag Brut, The Shoes Designed To Enjoy Even In The Roughest Conditions

New Balance Drop 2025 TCS London Marathon Race Range

5 March 2025

We recently showcased the special edition FuelCell SuperComp Elite v4 shoe that New Balance have dropped for the 2025 TCS London Marathon and as the official shoe and kit sponsor, New Balance have also dropped a bespoke Race Range collection which includes t-shirts, shoes, shorts, jacket and hats and more. Available from newbalance.co.uk/running/featured/tcs-london-marathon/collection

New Balance Drop A Special Edition FuelCell SuperComp Elite v4 Shoe For The 2025 TCS London Marathon

2 March 2025

New Balance have dropped a special edition FuelCell SuperComp Elite v4 for the 2025 TCS London Marathon. A race day shoe designed for the moments when seconds really do count. The propulsive feeling of FuelCell is combined with a thinner carbon fiber plate, weighing in at 237g, offering a superior energy return in a lightweight New Balance Drop A Special Edition FuelCell SuperComp Elite v4 Shoe For The 2025 TCS London Marathon

Saucony Brings Together Global Running Crews For A High-Intensity Relay In Paris

28 February 2025

Last night Paris was alive with electrifying energy as THE MAZE, Saucony’s exclusive high-intensity relay race, brought together 13 running crews from across the globe for an unforgettable night of competition and community to celebrate the launch of the new Saucony Endorphin Elite 2, the brand’s next-generation super shoe. Set in a multi-storey car park Saucony Brings Together Global Running Crews For A High-Intensity Relay In Paris

Vomero 18 Brings Maximum Cushioning To Nike’s New Road Running Lineup

28 February 2025

Nike’s Vomero 18 introduces a new ear of maximum cushioning for ultimate comfort, inviting athletes to run for longer, go further and push their limits on every run. The new Vomero offers more cushioning than ever and every aspect has been designed with women’s insights and preferences in mind. Now offering the tallest stack height Vomero 18 Brings Maximum Cushioning To Nike’s New Road Running Lineup

Under Armour Introduce The Run 96 Collection, Inspired By The Year 1996

26 February 2025

Inspired by their founding year, 1996, Under Armours new Run 96 Collection blends performance-driven technology with nostalgic designs for every runner. The collection is equipped with innovative moisture-wicking technology and lightweight, breathable materials, these essentials keep you dry and comfortable through the most intense workouts. Available from underarmour.co.uk/en-gb

Saucony Launch The Endorphin Elite 2

26 February 2025

Whether you are aiming for a personal best or keeping pace with the local run crew, everyone aspires to feel fast and hearing its consumer’s aspirations, Saucony delivers its highly anticipated launch of the Endorphin Elite 2, a reimagined statement of both speed and style. “The Elite 2 represents a significant advancement in the super shoe category,” Saucony Launch The Endorphin Elite 2

Join The Club: The Night Club

25 February 2025

The Night Club is a women-led running group that meets in the evenings in different locations around London – from Battersea Park to Hyde Park. Available to all fitness abilities, this club was founded to create a safe space for women who are at higher risk of assault and harassment when running alone in the dark.  If Join The Club: The Night Club

ZARA Drops Carbon-Plated Running Shoe

20 February 2025

High street store ZARA have dropped a carbon-plated running shoe for only £139.00. These affordable shoes for long-distance running on asphalt, in parks or on the treadmill have a breathable technical fabric upper. The sole uses a TPE-A material that helps absorb impact while running, also providing stability and lightness. Featuring a carbon plate that ZARA Drops Carbon-Plated Running Shoe

True Motion Release The U-TECH Aion Elements, Ensuring Maximum Comfort Off-Road And In All Weathers

19 February 2025

Experience the most comfortable hybrid running shoe ever with the U-TECH Aion Elements by True Motion – and defy all the elements with the most innovative technologies. At the heart of the U-TECH Aion Element is the full-length U-TECH™ technology, which in combination with Biological U-TECH™ ensures maximum comfort on any surface. The new Biological True Motion Release The U-TECH Aion Elements, Ensuring Maximum Comfort Off-Road And In All Weathers

Saucony And Colour Plus Co. Collaborate On The Matrix In A Bold Fusion Of Art, Performance And Style

17 February 2025

Saucony are thrilled to announce another exciting collaboration with Colour Plus Co.. For his third project with Saucony, Colour Plus Co. Founder, Jordan Page, brings his distinctive love of texture and the endless dynamics within the colour spectrum to the Matrix OG.  Putting his own twist on the Matrix OG, the shoe features hairy suede Saucony And Colour Plus Co. Collaborate On The Matrix In A Bold Fusion Of Art, Performance And Style

Salomon Drop The Aero Glide 3 As Part Of Their SS25 Collection

17 February 2025

As part of their SS25 collection, Salomon have dropped the Aero Glide 3. Bringing together responsive cushioning and long-lasting colours, this everyday trainer provides high-cushion comfort thanks to a higher stack midsole (40mm heel stack, 32mm forefoot stack, adding 3mm compared to its predecessor) constructed with Salomon’s energyFOAM EVO, a super foam made with TPU Salomon Drop The Aero Glide 3 As Part Of Their SS25 Collection

On And Elmo Team Up To Inspire Runners To Not Be So Hard On Themselves

14 February 2025

On have launched SOFT WINS, a bold campaign created to challenge the high-intensity mindset of running, a dominant theme across the sportswear industry. With SOFT WINS, On has created a campaign featuring Sesame Street’s Elmo that aims to inspire runners with the idea that a softer, more balanced approach can be just as powerful—whether that’s through On And Elmo Team Up To Inspire Runners To Not Be So Hard On Themselves

Altra Launches Newest Rendition Of Their Best Selling Road Running Shoe, Torin 8 And Torin 8 GTX

12 February 2025

Altra have launched the Torin 8 and Torin 8 GTX, built for runners seeking a dependable, high-cushion ride. The Torin 8 is the latest update to Altra’s best selling road running shoe. Key features include a lightweight and breathable jacquard mesh upper aswell as an updated Altra EGO™ MAX Midsole Foam which delivers an elevated, plush on-foot experience. Altra Launches Newest Rendition Of Their Best Selling Road Running Shoe, Torin 8 And Torin 8 GTX

Saucony Launches The ProGrid Omni 9 Armor

11 February 2025

Leading global performance running lifestyle brand, Saucony, has revealed an addition to its popular ProGrid Omni 9 lifestyle line. The Omni 9 Armor, available in three new colourways, introduces rubberised ‘armor’ overlays for enhanced stability and aesthetic. Since launching in 2010, the ProGrid Omni 9 has become a favourite for the style-conscious. It’s a classic Saucony Launches The ProGrid Omni 9 Armor

Saucony And Uniform Display Present House of ‘80s

10 February 2025

Leading global performance running lifestyle brand, Saucony have partnered with Uniform Display, a revered hub of fashion documentation, to mark the return of the iconic Trainer 80. This collaboration highlights a shared passion for innovation, culture and style, merging Saucony’s heritage with Uniform Display’s unparalleled connection to London’s youth culture. The event marks the rebirth Saucony And Uniform Display Present House of ‘80s