Introducing Stolt And Their Collection Of Backpacks And Hydration Vests

27 May 2026 | Apparel

Designed for modern endurance lifestyles, Stolt creates commuter backpacks and hydration systems that seamlessly bridge athletic performance with urban living. Whether commuting through the city, training for races or escaping to the trails at the weekend, Stolt products are built to help runners increase their weekly mileage. Stolt was founded in London in 2018 and … Introducing Stolt And Their Collection Of Backpacks And Hydration Vests

adidas Eyewear’s SS26 Collection

19 May 2026 | Apparel, Tech & Gadgets

The adidas Sport Eyewear Spring/Summer 2026 collection is designed for athletes and sporty individuals who embrace movement as a daily mindset: seeing the world with clarity, moving with power, performing with freedom. Built around the concept of improving results, the Performance line is designed for athletes who want the best during training and competitions. Technological … adidas Eyewear’s SS26 Collection

FINDRA Launches ‘On Our Terms’ Collection: Built For Women, By Women

30 April 2026 | Apparel

Founded on the belief that women deserve outdoor clothing engineered specifically for them, FINDRA has created a range of purpose-built outdoor clothing shaped by women’s real experiences. A rallying cry for women who want to move through the outdoors with confidence, comfort and strength – without compromise and without comparison – On Our Terms is … FINDRA Launches ‘On Our Terms’ Collection: Built For Women, By Women

adidas Sport Eyewear Launches POWER VIZN™ Lens System

21 April 2026 | Apparel, Tech & Gadgets

adidas Sport Eyewear have announced the launch of the new POWERVIZN™ Lens System which is now being integrated into every model in the collection. This lens system has been developed through rigorous research and innovation and represents a major step forward in performance eyewear. Outdoor performance constantly challenges the eyes with shifting light conditions, reflective … adidas Sport Eyewear Launches POWER VIZN™ Lens System

INCYLENCE Running Collection For 2026

4 March 2026 | Apparel

To mark the start of the season for INCYLENCE, they have dropped their biggest and brightest collection of the year with twelves new models set to style for 2026 and we have featured a handful of what’s to offer. INCYLENCE running socks combine comfort, style and functionality and are made for performance and are available … INCYLENCE Running Collection For 2026

adidas Sport Eyewear Presents The ‘Power Your Vision’ Campaign

4 February 2026 | Apparel, Tech & Gadgets

adidas Sport Eyewear have unveiled its 2026 global advertising campaign, Power Your Vision. Building on the performance-oriented approach established in 2025 this collection focuses on today’s athletes who aspire for enhanced intensity, control, and freedom of movement. Each set of eyewear is designed for individuals who consider sports a fundamental aspect of their identity and the … adidas Sport Eyewear Presents The ‘Power Your Vision’ Campaign

adidas Unveils Climawarm System for Sub-Zero Race Conditions

4 February 2026 | Apparel, Tech & Gadgets

adidas have unveiled CLIMAWARM SYSTEM, warm-up apparel to help elite athletes prepare for the pinnacle of the winter sports this month. CLIMAWARM SYSTEM is the next generation of pre-warming performance technology, engineered for the most demanding cold-weather competitions. Including a pre-warming jacket and trousers to be worn by some of winter sport’s leading athletes, the … adidas Unveils Climawarm System for Sub-Zero Race Conditions

New Balance Announce Their 2026 TCS London Marathon Training Range

16 January 2026 | Apparel

New Balance have announced their 2026 TCS London Marathon Training Range, the first drop in this year’s official marathon collection. This collection aims to provide runners with products that celebrate the marathon journey, from first training miles to the finish line. This release is built for the training blocks leading to 26.2 miles and will … New Balance Announce Their 2026 TCS London Marathon Training Range

Where Style Meets Safety: Reflective Scrunchies From Staise London

9 December 2025 | Apparel

Staise London is a UK-based slow-fashion brand founded in 2023 by Anastasia Howard-Jenkins. Known for its playful, handcrafted accessories and underwear, each piece is produced in small batches using sustainable practices and thoughtfully sourced fabrics. While everything Staise London creates is beautifully considered, one product truly stands out: the reflective scrunchie. Blending fashion with function, … Where Style Meets Safety: Reflective Scrunchies From Staise London

adidas Originals And Sporty & Rich Team Up To Celebrate Running Heritage With A Run Club Inspired Collection

26 September 2025 | Apparel

adidas Originals and LA based label, Sporty & Rich have come together to create a run club inspired collection where ’90s vibes meet ’00 tech that celebrates the timeless aesthetics of running style and it’s heritage. Channeling the eternal energy of running and the lifestyle that surrounds it, the Emily Oberg led brand brings its … adidas Originals And Sporty & Rich Team Up To Celebrate Running Heritage With A Run Club Inspired Collection

STOX Energy Socks Launch Their Brand-New Recovery Socks Line

22 September 2025 | Apparel

STOX Energy Socks have launched their brand-new ultimate recovery sock line. Using proven medical technology and degressive compression, these socks enhance blood circulation, reduce swelling and provide firm, gradual support after physical exertion. All this allows you to recover faster, reduce pain and feel stronger. Available from stoxenergy.com/en-gb. RRP £37.99-£41.99.

Oakley Meta Vanguard Sets New Limits For Human Potential

19 September 2025 | Apparel, Tech & Gadgets

Earlier this year, Oakley and Meta introduced a new category of Performance AI glasses for athletes, combining bold aesthetics with cutting-edge tech, and that was just the beginning. Oakley has spent 50 years pushing the limits of sport, design, and performance, and together with Meta, they’ve engineered AI glasses from the ground up, built for high-intensity sports, high-stakes training, … Oakley Meta Vanguard Sets New Limits For Human Potential

Oakley Launch Two New Performance Eyewear Styles – Stunt Wing & Stunt Devil

3 September 2025 | Apparel

Stung WingEngineered for the athlete who demands uncompromising retention and comfort, Oakley® Stunt Wing introduces a new era of cutting-edge, sport performance eyewear. At its core, new HyperGrip ULTRA Technology utilizes a flexible Unobtainium® temple band that gently wraps the head for a secure fit that won’t budge, even during the most abrupt movements. Designed … Oakley Launch Two New Performance Eyewear Styles – Stunt Wing & Stunt Devil

SAYSKY Launch Exciting “Smile For The High” Campaign

30 June 2025 | Apparel

SAYSKY have today launched their exciting new campaign, “Smile for the High”. Dedicated to celebrating the uplifting, often unacknowledged moments that truly define the running experience. SAYSKY understands that running is about more than just chasing PB’s or podium finishes, it’s about the feeling, the energy, the connections and and the small gestures that can … SAYSKY Launch Exciting “Smile For The High” Campaign

Salomon And Trail Running Icon Courtney Dauwalter Unveil New Limited-Edition Collection

9 June 2025 | Apparel

Salomon, the global leader in trail running, are proud to announce the expansion of its Courtney Dauwalter-inspired technical apparel and footwear collection. The new limited-edition line celebrates one of the most decorated ultra-runners in history, featuring performance-driven designs infused with Courtney’s iconic style, passion for comfort, and her unmistakable energy on and off the trail. … Salomon And Trail Running Icon Courtney Dauwalter Unveil New Limited-Edition Collection

No Club Running Club Drop Brand New Spring ’25 Pt 2 Collection

2 June 2025 | Apparel

The second part of the No Club Running Club Spring ’25 collection has just dropped online and it’s a huge one, mostly consisting of lots of restocks of their sold out Essentials pieces, ranging from half tights to training singlets and socks to training tee’s. On top of this, NCRC have also got a brand new little capsule collection featuring for the first … No Club Running Club Drop Brand New Spring ’25 Pt 2 Collection

STOX Socks: Peak Performance Through Medical Technology

30 April 2025 | Apparel

With a foundation in medical expertise and a focus on innovation, STOX Energy Socks are engineered with advanced medical technology to boost performance, improve circulation, and speed up recovery. Offering medium to high support with compression class 2 using advanced medical technology for optimal results. They feature graduated compression, a seamless design, and high-wicking Dryarn … STOX Socks: Peak Performance Through Medical Technology

On Launches New On Athletics Club Logo and 2025 Race Kits

29 April 2025 | Apparel

The On Athletics Club, On’s elite global running team, unveiled its updated logo and 2025 race kit emphasising a refined visual identity and performance-driven apparel designed to strengthen athlete connection.  Standout athlete Hellen Obiri debuted the new kit and logo at the marathon in Boston, marking the beginning of the On Athletics Club’s outdoor season. … On Launches New On Athletics Club Logo and 2025 Race Kits

ARTILECT’s Sprint Tee Uses One Of The World’s Lightest Weight Technical Fabrics Around 

9 April 2025 | Apparel

Outdoor brand ARTILECT calls Boulder, Colorado their home and is shaped by its beauty and mentored by its mastery. It is their reference, and their starting point to explore an eccentric world. ARTILECT’s Sprint Tee is made from Nuyarn 115 GSM, one of the World’s lightest weight technical merino fabrics available. It boasts superior stretch, … ARTILECT’s Sprint Tee Uses One Of The World’s Lightest Weight Technical Fabrics Around 

New Balance Drop 2025 TCS London Marathon Race Range

5 March 2025 | Apparel

We recently showcased the special edition FuelCell SuperComp Elite v4 shoe that New Balance have dropped for the 2025 TCS London Marathon and as the official shoe and kit sponsor, New Balance have also dropped a bespoke Race Range collection which includes t-shirts, shoes, shorts, jacket and hats and more. Available from newbalance.co.uk/running/featured/tcs-london-marathon/collection

Under Armour Introduce The Run 96 Collection, Inspired By The Year 1996

26 February 2025 | Apparel

Inspired by their founding year, 1996, Under Armours new Run 96 Collection blends performance-driven technology with nostalgic designs for every runner. The collection is equipped with innovative moisture-wicking technology and lightweight, breathable materials, these essentials keep you dry and comfortable through the most intense workouts. Available from underarmour.co.uk/en-gb

Paralympian Ellie Simmonds Launches DEWEY, The World’s First Fashion Brand For Extra Petite Individuals 5ft And Under

13 September 2024 | Apparel

Paralympian legend Ellie Simmonds has launched DEWEY, the world’s first fashion label for adults 5ft and under. Ellie who is 4ft tall has been someone unable to find clothes that fit off the rack. She has collaborated with the brand’s visionary founder, 5’2” Chamiah Dewey, to cater to the millions of people globally who are … Paralympian Ellie Simmonds Launches DEWEY, The World’s First Fashion Brand For Extra Petite Individuals 5ft And Under