News

New Balance London Run House Opens Ahead Of TCS London Marathon

24 April 2026 | News

At the start of the week, New Balance announced they are opening a London Run House ahead of the 2026 TCS London Marathon weekend.  The community-led space celebrates the people who shape the city’s running culture and reflecting the brand’s belief that if you run, you belong. Bringing together athletes, crews, first-time marathoners and spectators New Balance London Run House Opens Ahead Of TCS London Marathon

New Balance Launches London Run House – A Community Hub Open During The 2026 TCS London Marathon Weekend

20 April 2026 | News

New Balance, Official Apparel and Footwear Partner of the 2026 TCS London Marathon will open London Run House, a community-led space celebrating the people who shape the city’s running culture and reflecting the brand’s belief that if you run, you belong. Bringing together athletes, crews, first-time marathoners and spectators alike, the space invites all who run to connect in a distinctly London way. New Balance Launches London Run House – A Community Hub Open During The 2026 TCS London Marathon Weekend

Saucony Kicks Off Marathon Week With City-Wide Treasure Hunt And A First Look At The RUSH Delivery Depot

17 April 2026 | News

Saucony have announced that they will launch ‘Sorry We Missed You’, a city-wide treasure hunt taking place on Wednesday 22nd April. RUSH delivery slips will appear along the London Marathon route and will be redeemable for prizes, including Saucony footwear, at the Shoreditch RUSH Delivery Depot. Clues will be released via @saucony_eu. Saucony is bringing Saucony Kicks Off Marathon Week With City-Wide Treasure Hunt And A First Look At The RUSH Delivery Depot

SunGod Partners With Commonwealth Champion Eilish McColgan

14 April 2026 | News

British performance eyewear brand, SunGod have announced a new partnership with Commonwealth champion Eilish McColgan. This partnership marks a significant addition to SunGod’s growing roster of elite female athletes reflecting the brands ongoing commitment to supporting women in sport. McColgan is known for her championship podiums to road records and has built a career defined by SunGod Partners With Commonwealth Champion Eilish McColgan

New Balance Opens Run House For Paris Marathon 2026

10 April 2026 | News

New Balance have unveiled Run House Paris. Open for three days across the Paris Marathon Weekend 2026, New Balance and Tom Ducarouge, Creative & Industrial Designer have transformed a historic industrial venue into a space that brings together runners, creatives, editors, and the local Paris running community through a program that blends performance, culture, and craftsmanship. New Balance Opens Run House For Paris Marathon 2026

Saucony To Deliver Its RUSH Depot To Shoreditch For London Marathon Week

3 April 2026 | News

Saucony is bringing RUSH to London during marathon week, unveiling a Shoreditch RUSH Delivery Depot as its home for the city’s race build-up. An open-to-the-public hub for runners, supporters and anyone else caught in the momentum of the marathon. Saucony’s RUSH concept reframes the marathon journey through the lens of depots, dispatch routes and long-haul Saucony To Deliver Its RUSH Depot To Shoreditch For London Marathon Week

adidas Launches Single Shoe Service For Those Living With Leg Limb Difference

12 March 2026 | News

adidas have launched its Single Shoe service across 22 European countries which enables customers with leg limb difference to buy only the shoe they need at 50% of the full-pair price. This new service has been created in collaboration with the community to ensure the service reflects real lived experiences and is part of adidas’ adidas Launches Single Shoe Service For Those Living With Leg Limb Difference

Nike Reintroduces ACG

4 February 2026 | News

Nike is reintroducing All Conditions Gear (ACG), a dedicated outdoor-performance brand for all athletes who seek the challenge, adventure and connection of thriving in the wild. ACG is a brand that has a sharp focus on trail running, hiking and exploration. ACG’s support for outdoor athletes and their communities includes the brand’s expanded All Conditions Nike Reintroduces ACG

TV Doctor And Team GB Triathlete Dr Hussain Fronts Sport In Mind Charity ‘100km Your Way’ Challenge

8 October 2025 | News

Sport in Mind, the UK’s leading sport and mental health charity, has announced that TV Doctor and Team GB Triathlete Dr Hussain will be fronting its national 2025 “100km Your Way” Challenge this October. Launching on World Mental Health Day (10th October), the challenge invites people across the UK to run, walk, cycle, or move TV Doctor And Team GB Triathlete Dr Hussain Fronts Sport In Mind Charity ‘100km Your Way’ Challenge

On Opens The World’s First LightSpray™ Production Facility In Zurich

4 July 2025 | Footwear, News

This week, On formally inaugurated the world’s first production facility for its revolutionary LightSpray™ technology in Zurich. At an event On’s three co-founders, Caspar Coppetti, David Allemann, and Olivier Bernhard, unveiled the new LightSpray™ Factory. The facility houses four robots and enables On to manufacture all the uppers for its performance running shoes directly in On Opens The World’s First LightSpray™ Production Facility In Zurich

Lydia Oldham Runs Day And Night At The Berlin Marathon With Reebok Europe

9 October 2024 | Footwear, News

Runners are always inspiring us every day and Lydia Oldham joined up with Reebok Europe and did something very impressive. Reebok have an ongoing relationship with ultra-runner Lydia Oldham and have embraced her irreverent attitude that belong to the brand and herself. While planning for her journey to the Berlin Marathon, Lydia and Reebok brainstormed together Lydia Oldham Runs Day And Night At The Berlin Marathon With Reebok Europe