News

The latest news from the world of running. From brand launches and athlete announcements to new projects, partnerships and stories shaping the sport and its culture.

New Balance Opened Its SC Rebel Market For One Day Only At Phonica Records

2 September 2026 · Events · Footwear · News

To celebrate the launch of their latest performance running shoe, the SC Rebel, New Balance opened the New Balance SC Rebel Market for one day only. Inspired by Soho’s iconic Berwick Street Market and the distinct character of London’s boroughs, the pop-up brought race-day energy to everyday running, whilst celebrating the food, music, style and communities that … New Balance Opened Its SC Rebel Market For One Day Only At Phonica Records

Kailas FUGA Opens Its First European Retail Store In Chamonix, Ahead Of UTMB

24 August 2026 · News

Kailas FUGA has brought its passion for the mountains to Europe with the debut of its first European FUGA retail store in Chamonix and the launch of its FUGA EX PRO G. To mark the occasion, Kailas FUGA Team and FUGA Mountain Club have brought their largest-ever representation to attend UTMB®, TDS®, CCC®, OCC®, and … Kailas FUGA Opens Its First European Retail Store In Chamonix, Ahead Of UTMB

No Club Running Club Pop-Up Shop Details For Great North Run 2026

19 August 2026 · Events · News

No Club Running Club are once again opening a pop-up shop for the Great North Run 2026 weekend. Following the success of last year’s event, NCRC are returning to 8 Riverside Walk, Ouseburn Valley , Newcastle, on Friday 11th and Saturday 12th September from 10:00-18:00. FridayDoors open at 10am, with exclusive releases available throughout the … No Club Running Club Pop-Up Shop Details For Great North Run 2026

Suunto Strengthens Road Running Roster With Addition Of UK Talent Alex Bell

17 August 2026 · News · Tech & Gadgets

Suunto is pleased to announce that British distance runner Alex Bell has joined its athlete roster through to the end of 2028, strengthening the brand’s road running team as she embarks on an ambitious new chapter of her career. A former elite 800m runner and Tokyo 2020 Olympic finalist, Bell has made a determined transition … Suunto Strengthens Road Running Roster With Addition Of UK Talent Alex Bell

New Balance Unveils The “The Flimby Garden”

30 July 2026 · News

New Balance have unveiled its first-ever garden at its Made in UK factory in Flimby, Cumbria, “The Flimby Garden” created with London-based jewellery designer Bleue Burnham. This is a dedicated space designed for the factory workers, whose craftsmanship defines New Balance’s Made in UK legacy, offering a place for rest, reflection and connection throughout the working day. The … New Balance Unveils The “The Flimby Garden”

Keely Hodgkinson Joins COROS As Its Latest Elite Athlete Partner

2 July 2026 · News · Tech & Gadgets

COROS have today announced a new partnership with Olympic champion and British middle-distance superstar Keely Hodgkinson. Hodgkinson, shot to global stardom after claiming 800m Olympic gold at the Paris Olympics in 2024, following a silver medal at the Tokyo Games in 2021 and is one of Britains elite athletes. She has since cemented her place … Keely Hodgkinson Joins COROS As Its Latest Elite Athlete Partner

New Balance Athlete Candice Fertin Wins Women’s Marathon Du Mont-Blanc 90K On Debut

26 June 2026 · News

French trail runner Candice Fertin had a remarkable victory at the Women’s Marathon du Mont-Blanc 90K, claiming the win in her debut over the distance on the trails she calls home. Racing in the heart of the Mont-Blanc massif, where she lives and trains year-round, Fertin delivered a composed and commanding performance against an international field. This … New Balance Athlete Candice Fertin Wins Women’s Marathon Du Mont-Blanc 90K On Debut

NNormal Are Looking For Trail Runners To Prove That The Kjerag 02 Lasts More Than 1,000 km

11 June 2026 · Footwear · News

NNormal are launching a durability test to prove that the Kjerag 02 can last for more than 1,000 km’s. They are looking for a runner or team to put one pair of Kjerag 02 through its biggest test to date. NNormal are looking for one runner, or a team of up to three people, to take on 1,000 km in 10 days wearing the same … NNormal Are Looking For Trail Runners To Prove That The Kjerag 02 Lasts More Than 1,000 km

New Balance London Run House Opens Ahead Of TCS London Marathon

24 April 2026 · News

At the start of the week, New Balance announced they are opening a London Run House ahead of the 2026 TCS London Marathon weekend.  The community-led space celebrates the people who shape the city’s running culture and reflecting the brand’s belief that if you run, you belong. Bringing together athletes, crews, first-time marathoners and spectators … New Balance London Run House Opens Ahead Of TCS London Marathon

New Balance Launches London Run House – A Community Hub Open During The 2026 TCS London Marathon Weekend

20 April 2026 · News

New Balance, Official Apparel and Footwear Partner of the 2026 TCS London Marathon will open London Run House, a community-led space celebrating the people who shape the city’s running culture and reflecting the brand’s belief that if you run, you belong. Bringing together athletes, crews, first-time marathoners and spectators alike, the space invites all who run to connect in a distinctly London way. … New Balance Launches London Run House – A Community Hub Open During The 2026 TCS London Marathon Weekend

Saucony Kicks Off Marathon Week With City-Wide Treasure Hunt And A First Look At The RUSH Delivery Depot

17 April 2026 · News

Saucony have announced that they will launch ‘Sorry We Missed You’, a city-wide treasure hunt taking place on Wednesday 22nd April. RUSH delivery slips will appear along the London Marathon route and will be redeemable for prizes, including Saucony footwear, at the Shoreditch RUSH Delivery Depot. Clues will be released via @saucony_eu. Saucony is bringing … Saucony Kicks Off Marathon Week With City-Wide Treasure Hunt And A First Look At The RUSH Delivery Depot

SunGod Partners With Commonwealth Champion Eilish McColgan

14 April 2026 · News

British performance eyewear brand, SunGod have announced a new partnership with Commonwealth champion Eilish McColgan. This partnership marks a significant addition to SunGod’s growing roster of elite female athletes reflecting the brands ongoing commitment to supporting women in sport. McColgan is known for her championship podiums to road records and has built a career defined by … SunGod Partners With Commonwealth Champion Eilish McColgan

New Balance Opens Run House For Paris Marathon 2026

10 April 2026 · News

New Balance have unveiled Run House Paris. Open for three days across the Paris Marathon Weekend 2026, New Balance and Tom Ducarouge, Creative & Industrial Designer have transformed a historic industrial venue into a space that brings together runners, creatives, editors, and the local Paris running community through a program that blends performance, culture, and craftsmanship. … New Balance Opens Run House For Paris Marathon 2026

Saucony To Deliver Its RUSH Depot To Shoreditch For London Marathon Week

3 April 2026 · News

Saucony is bringing RUSH to London during marathon week, unveiling a Shoreditch RUSH Delivery Depot as its home for the city’s race build-up. An open-to-the-public hub for runners, supporters and anyone else caught in the momentum of the marathon. Saucony’s RUSH concept reframes the marathon journey through the lens of depots, dispatch routes and long-haul … Saucony To Deliver Its RUSH Depot To Shoreditch For London Marathon Week

adidas Launches Single Shoe Service For Those Living With Leg Limb Difference

12 March 2026 · News

adidas have launched its Single Shoe service across 22 European countries which enables customers with leg limb difference to buy only the shoe they need at 50% of the full-pair price. This new service has been created in collaboration with the community to ensure the service reflects real lived experiences and is part of adidas’ … adidas Launches Single Shoe Service For Those Living With Leg Limb Difference

Nike Reintroduces ACG

4 February 2026 · News

Nike is reintroducing All Conditions Gear (ACG), a dedicated outdoor-performance brand for all athletes who seek the challenge, adventure and connection of thriving in the wild. ACG is a brand that has a sharp focus on trail running, hiking and exploration. ACG’s support for outdoor athletes and their communities includes the brand’s expanded All Conditions … Nike Reintroduces ACG

PUMA Opens Its Biggest European Flagship Store In The Heart Of London

2 December 2025 · News

PUMA has opened its largest-ever European flagship store and its located in London. The Oxford Street store which will bring the best of the company’s products closer to the consumer in one of the busiest and best shopping destinations in Europe. The new store is located just seconds from Selfridges and Bond Street Tube Station … PUMA Opens Its Biggest European Flagship Store In The Heart Of London

TV Doctor And Team GB Triathlete Dr Hussain Fronts Sport In Mind Charity ‘100km Your Way’ Challenge

8 October 2025 · News

Sport in Mind, the UK’s leading sport and mental health charity, has announced that TV Doctor and Team GB Triathlete Dr Hussain will be fronting its national 2025 “100km Your Way” Challenge this October. Launching on World Mental Health Day (10th October), the challenge invites people across the UK to run, walk, cycle, or move … TV Doctor And Team GB Triathlete Dr Hussain Fronts Sport In Mind Charity ‘100km Your Way’ Challenge

On Opens The World’s First LightSpray™ Production Facility In Zurich

4 July 2025 · Footwear · News

This week, On formally inaugurated the world’s first production facility for its revolutionary LightSpray™ technology in Zurich. At an event On’s three co-founders, Caspar Coppetti, David Allemann, and Olivier Bernhard, unveiled the new LightSpray™ Factory. The facility houses four robots and enables On to manufacture all the uppers for its performance running shoes directly in … On Opens The World’s First LightSpray™ Production Facility In Zurich

Lydia Oldham Runs Day And Night At The Berlin Marathon With Reebok Europe

9 October 2024 · Footwear · News

Runners are always inspiring us every day and Lydia Oldham joined up with Reebok Europe and did something very impressive. Reebok have an ongoing relationship with ultra-runner Lydia Oldham and have embraced her irreverent attitude that belong to the brand and herself. While planning for her journey to the Berlin Marathon, Lydia and Reebok brainstormed together … Lydia Oldham Runs Day And Night At The Berlin Marathon With Reebok Europe