SuperHalfs have today announced the launch of SuperHalfs EUROPA – by Generali, a new six-race half-marathon series that will expand the SuperHalfs experience and offer runners a new journey across Europe, starting in 2027. The inaugural series will bring together six new races, in six new cities, in six new countries: Napoli in Italy, Warsaw … SuperHalfs Expands With The Launch Of SuperHalfs Europa
FUGA Mountain Club athlete Rebecca Hormann has successfully completed the Ethels275 in a continuous round across all 95 hills, tors, and summits that make up the Peak District’s iconic Ethels. Battling unrelenting weather conditions through two back-to-back named weather systems – Storm Austen and Storm Boleo – Hormann returned to the village of Hope to … Trail Runner Rebecca Hormann Completes Historic ‘Ethels275’ To Set New Fastest Known Time
FUGA Mountain Club athlete Rebecca Hormann is setting out to become the first person to complete a continuous run connecting all 95 hills, tors, and peaks known as the Ethels across the Peak District. Setting off at 11:00 AM on Thursday 22nd October 2026, Hormann’s route, dubbed the “Ethels275” , spans 275 miles and over … Trail Runner Rebecca Hormann To Attempt FKT Of All 95 Peak District Ethels
Six runners. 210 miles. 36 hours. This October, Saucony is going Off Record, bringing together a team of six runners to take on an ambitious relay from its London store to the site of its new store in Paris, connecting the two cities through running. Setting off from the Saucony Covent Garden store at 11pm … Saucony Goes Off Record. Six Runners. 210 Miles. London To Paris
New Balance have opened the The Runners Table in Copenhagen. Running 18th –20th September, New Balance and Villette welcome the city’s running community for a weekend of food, fuel, running and connection. We recently featured more about the the whole experience here, so if you want to see the full programme please click the link, … New Balance Opens The Runners Table In Copenhagen
During one of the city’s major running weekends in 2026, New Balance will present a three-day experiential space bringing together running, food, community, and culture through a distinctly Copenhagen lens. Located at Fælledvej 12, Runners Table will explore the relationship between performance and preparation, and the rituals that surround running. Taking inspiration from Copenhagen’s New … A New Balance Run House Experience Is Coming To Copenhagen
From 2027, Salomon will become the IRONMAN Global Premier Partner across performance footwear, apparel and technical bags. In a landmark move, Salomon will also become Title Partner of the 2027 IRONMAN World Championship in Kona, Hawaii, forthe duration of the five year partnership. This partnership reflects a broader shift in the way athletes experience endurance … Salomon And IRONMAN Announce Long-Term Partnership
To celebrate the launch of their latest performance running shoe, the SC Rebel, New Balance opened the New Balance SC Rebel Market for one day only. Inspired by Soho’s iconic Berwick Street Market and the distinct character of London’s boroughs, the pop-up brought race-day energy to everyday running, whilst celebrating the food, music, style and communities that … New Balance Opened Its SC Rebel Market For One Day Only At Phonica Records
Runlimited have only gone and done it again, opening another exciting destination for runners in London. With two existing stores at Borough Yards and St Paul’s, their third space can now be found at Unit 75, Coal Drops Yard, Kings Cross. Open daily — Monday to Saturday, 11:00–19:00, and Sunday, 11:00–17:00 — the new store … Runlimited Opens New Store At Coal Drops Yard
Kailas FUGA has brought its passion for the mountains to Europe with the debut of its first European FUGA retail store in Chamonix and the launch of its FUGA EX PRO G. To mark the occasion, Kailas FUGA Team and FUGA Mountain Club have brought their largest-ever representation to attend UTMB®, TDS®, CCC®, OCC®, and … Kailas FUGA Opens Its First European Retail Store In Chamonix, Ahead Of UTMB
No Club Running Club are once again opening a pop-up shop for the Great North Run 2026 weekend. Following the success of last year’s event, NCRC are returning to 8 Riverside Walk, Ouseburn Valley , Newcastle, on Friday 11th and Saturday 12th September from 10:00-18:00. FridayDoors open at 10am, with exclusive releases available throughout the … No Club Running Club Pop-Up Shop Details For Great North Run 2026
Suunto is pleased to announce that British distance runner Alex Bell has joined its athlete roster through to the end of 2028, strengthening the brand’s road running team as she embarks on an ambitious new chapter of her career. A former elite 800m runner and Tokyo 2020 Olympic finalist, Bell has made a determined transition … Suunto Strengthens Road Running Roster With Addition Of UK Talent Alex Bell
New Balance have unveiled its first-ever garden at its Made in UK factory in Flimby, Cumbria, “The Flimby Garden” created with London-based jewellery designer Bleue Burnham. This is a dedicated space designed for the factory workers, whose craftsmanship defines New Balance’s Made in UK legacy, offering a place for rest, reflection and connection throughout the working day. The … New Balance Unveils The “The Flimby Garden”
The Royal Parks Half Marathon, one of the UK’s most iconic running events, has announced international sport and leisure brand Oysho as its new Headline Sponsor, marking an exciting new chapter for the much-loved race. Taking place each October, the Royal Parks Half Marathon welcomes more than 18,000 runners to the heart of London, offering … Royal Parks Half Marathon Names Oysho As New Headline Sponsor
COROS have today announced a new partnership with Olympic champion and British middle-distance superstar Keely Hodgkinson. Hodgkinson, shot to global stardom after claiming 800m Olympic gold at the Paris Olympics in 2024, following a silver medal at the Tokyo Games in 2021 and is one of Britains elite athletes. She has since cemented her place … Keely Hodgkinson Joins COROS As Its Latest Elite Athlete Partner
French trail runner Candice Fertin had a remarkable victory at the Women’s Marathon du Mont-Blanc 90K, claiming the win in her debut over the distance on the trails she calls home. Racing in the heart of the Mont-Blanc massif, where she lives and trains year-round, Fertin delivered a composed and commanding performance against an international field. This … New Balance Athlete Candice Fertin Wins Women’s Marathon Du Mont-Blanc 90K On Debut
Salomon have announced the launch in the UK of its repair service programme, allowing customers to easily organise repair of Salomon clothing and bags. Salomon products are designed to withstand demanding environments, but wear and tear are part of any adventure. Extending the life of clothes by 9 months would reduce its carbon, water and … Salomon Launches Repair Programme For Clothing And Bags
NNormal are launching a durability test to prove that the Kjerag 02 can last for more than 1,000 km’s. They are looking for a runner or team to put one pair of Kjerag 02 through its biggest test to date. NNormal are looking for one runner, or a team of up to three people, to take on 1,000 km in 10 days wearing the same … NNormal Are Looking For Trail Runners To Prove That The Kjerag 02 Lasts More Than 1,000 km
Abbott World Marathon Majors have confirmed that the Sanlam Cape Town Marathon will join the series in 2027 to become the eighth member and the first World Major in Africa. The Sanlam Cape Town Marathon will take place on 23rd May 2027 and joins the other seven marathons which includes Tokyo Marathon, the Boston Marathon … Cape Town Marathon Becomes A World Major
No Club Running Club have just announced a new ‘Bundle Builder’ scheme where you can add full priced items to your basket and save money. There are no restrictions, just add items to the basket and the discount will be automatically applied. And as for a bit of fun, they have two levels of savings … No Club Running Club Introduces A Bundle Builder Scheme
At the start of the week, New Balance announced they are opening a London Run House ahead of the 2026 TCS London Marathon weekend. The community-led space celebrates the people who shape the city’s running culture and reflecting the brand’s belief that if you run, you belong. Bringing together athletes, crews, first-time marathoners and spectators … New Balance London Run House Opens Ahead Of TCS London Marathon
New Balance, Official Apparel and Footwear Partner of the 2026 TCS London Marathon will open London Run House, a community-led space celebrating the people who shape the city’s running culture and reflecting the brand’s belief that if you run, you belong. Bringing together athletes, crews, first-time marathoners and spectators alike, the space invites all who run to connect in a distinctly London way. … New Balance Launches London Run House – A Community Hub Open During The 2026 TCS London Marathon Weekend
Saucony have announced that they will launch ‘Sorry We Missed You’, a city-wide treasure hunt taking place on Wednesday 22nd April. RUSH delivery slips will appear along the London Marathon route and will be redeemable for prizes, including Saucony footwear, at the Shoreditch RUSH Delivery Depot. Clues will be released via @saucony_eu. Saucony is bringing … Saucony Kicks Off Marathon Week With City-Wide Treasure Hunt And A First Look At The RUSH Delivery Depot
British performance eyewear brand, SunGod have announced a new partnership with Commonwealth champion Eilish McColgan. This partnership marks a significant addition to SunGod’s growing roster of elite female athletes reflecting the brands ongoing commitment to supporting women in sport. McColgan is known for her championship podiums to road records and has built a career defined by … SunGod Partners With Commonwealth Champion Eilish McColgan
New Balance have unveiled Run House Paris. Open for three days across the Paris Marathon Weekend 2026, New Balance and Tom Ducarouge, Creative & Industrial Designer have transformed a historic industrial venue into a space that brings together runners, creatives, editors, and the local Paris running community through a program that blends performance, culture, and craftsmanship. … New Balance Opens Run House For Paris Marathon 2026
Saucony is bringing RUSH to London during marathon week, unveiling a Shoreditch RUSH Delivery Depot as its home for the city’s race build-up. An open-to-the-public hub for runners, supporters and anyone else caught in the momentum of the marathon. Saucony’s RUSH concept reframes the marathon journey through the lens of depots, dispatch routes and long-haul … Saucony To Deliver Its RUSH Depot To Shoreditch For London Marathon Week
Suunto have announced British distance runner Phil Sesemann as its newest global ambassador, marking the start of an exciting partnership for the 2026 season and beyond. Sesemann joins Suunto in a year where he is targeting major milestones, including the London Marathon and selection for the Commonwealth Games, with a long-term goal of a top-10 … Phil Sesemann Joins Suunto Global Athlete Team
adidas have launched its Single Shoe service across 22 European countries which enables customers with leg limb difference to buy only the shoe they need at 50% of the full-pair price. This new service has been created in collaboration with the community to ensure the service reflects real lived experiences and is part of adidas’ … adidas Launches Single Shoe Service For Those Living With Leg Limb Difference
Nike is reintroducing All Conditions Gear (ACG), a dedicated outdoor-performance brand for all athletes who seek the challenge, adventure and connection of thriving in the wild. ACG is a brand that has a sharp focus on trail running, hiking and exploration. ACG’s support for outdoor athletes and their communities includes the brand’s expanded All Conditions … Nike Reintroduces ACG
PUMA has opened its largest-ever European flagship store and its located in London. The Oxford Street store which will bring the best of the company’s products closer to the consumer in one of the busiest and best shopping destinations in Europe. The new store is located just seconds from Selfridges and Bond Street Tube Station … PUMA Opens Its Biggest European Flagship Store In The Heart Of London
Sport in Mind, the UK’s leading sport and mental health charity, has announced that TV Doctor and Team GB Triathlete Dr Hussain will be fronting its national 2025 “100km Your Way” Challenge this October. Launching on World Mental Health Day (10th October), the challenge invites people across the UK to run, walk, cycle, or move … TV Doctor And Team GB Triathlete Dr Hussain Fronts Sport In Mind Charity ‘100km Your Way’ Challenge
Runlimited have opened a store known as ‘The Shoe Room’ at 56 Baker Street in London. The opening was celebrated with an official launch party on Wednesday, August 27, 2025 and this Baker Street location is the brand’s first permanent store and it follows a temporary pop-up store at 19 Cheapside that closed in September … Runlimited Opens Store On Baker Street In London
Premium sportswear brand, On have opened their first store location in the heart of downtown Zurich. 15 years after its founding in the Swiss Alps, On have moved to its brand new historic location at Limmatquai 28. On has a deep connection with its homeland and this creates a new meeting point for movement and … On Opens Flagship Store In The Heart Of Zurich
No Club Running Club are opening a special pop-up store for the Great North Run ’25 weekend, located at 8 Riverside Walk, Ouseburn Valley. The store will be open daily from 10:00–18:00, Friday 5th to Sunday 7th September. Friday 5th SeptemberDoors open at 10am with exclusive product drops and free goodie bags for the first … No Club Running Club Pop-Up Store – Great North Run Weekend 2025
This week, On formally inaugurated the world’s first production facility for its revolutionary LightSpray™ technology in Zurich. At an event On’s three co-founders, Caspar Coppetti, David Allemann, and Olivier Bernhard, unveiled the new LightSpray™ Factory. The facility houses four robots and enables On to manufacture all the uppers for its performance running shoes directly in … On Opens The World’s First LightSpray™ Production Facility In Zurich
Salomon is proud to announce that it has opened its newest store in London on May 22nd at the iconic Battersea Power Station. This new retail location marks the third London store from the French outdoor brand, following openings in Soho and Covent Garden in 2024. Situated on the Ground Floor in the Power Station’s … Salomon Opens New Store At Battersea Power Station, London
Since its creation in 2004, the Salomon International Trail Running team has welcomed the best mountain runners in the world. From short distances to 100-milers, from the Alps to the Rocky Mountains, Salomon athletes have been racing and winning from over 20 years. Salomon is proud to introduce its 2025 international trail running team, featuring … Salomon Introduce Their International Running Team For 2025
Runners are always inspiring us every day and Lydia Oldham joined up with Reebok Europe and did something very impressive. Reebok have an ongoing relationship with ultra-runner Lydia Oldham and have embraced her irreverent attitude that belong to the brand and herself. While planning for her journey to the Berlin Marathon, Lydia and Reebok brainstormed together … Lydia Oldham Runs Day And Night At The Berlin Marathon With Reebok Europe
