New Balance Transforms Waterloo Underground Station Into A Space To ‘Lose Track of Time’ To Launch Its New Ellipse Runner

20 March 2026

New Balance is bringing its latest running philosophy to the heart of London with a landmark relationship with Transport for London by transforming one of the capital’s most time-obsessed spaces into a moment to forget the clock and “Lose Track of Time”. New Balance recently launched the Ellipse and to celebrate this the brand is … New Balance Transforms Waterloo Underground Station Into A Space To ‘Lose Track of Time’ To Launch Its New Ellipse Runner

The Nike After Dark Tour Is Back For 2026

12 March 2026

The Nike After Dark Tour is back for 2026 with an invitation to an unforgettable experience in seven major cities across the globe: Shanghai (10K), Sydney (Half), Mexico City (Half), London (10K), Los Angeles (Half), Manila (10K) and Mumbai (10K). This race is specifically designed for women and the 2026 Nike After Dark Tour combines … The Nike After Dark Tour Is Back For 2026

Saucony Kicks Off London Flagship Launch With Thrilling ‘Beat the Bus’ Race Through The City

22 June 2025

Saucony have officially launched its first UK flagship store in Covent Garden with an action-packed and community-focused celebration. The event brought together Saucony’s running lifestyle communities, influencers, media, and creatives to celebrate this milestone, perfectly embodying the brand’s Run as One mantra. The highlight of the evening was the adrenaline-filled Beat the Bus challenge, where over 50 … Saucony Kicks Off London Flagship Launch With Thrilling ‘Beat the Bus’ Race Through The City

Altra, Kielder Marathon And BOLDLI Launch UK-Wide ‘Stay Out There: She Runs Free’ Initiative

23 May 2025

Altra, Kielder Marathon organisers, and the not-for-profit BOLDLI joined forces in Shoreditch on Wednesday 21st May to celebrate women in running and launch Stay Out There: She Runs Free, a collaborative effort focused on safety, community, and empowerment in the sport. The evening kicked off with a 5K social run through East London, led by Altra … Altra, Kielder Marathon And BOLDLI Launch UK-Wide ‘Stay Out There: She Runs Free’ Initiative

Saucony Marathon Mode: Community, Culture & Celebration Take Over London

30 April 2025

Last week, Saucony went all in for London Marathon Week, delivering a vibrant lineup of public activations, exclusive events, and community collaborations that brought the capital’s running culture to life. At the heart of the festivities was a high-energy pop-up experience in partnership with Your Friendly Runners (YFR), hosted at Knees Up in Hackney, East London. … Saucony Marathon Mode: Community, Culture & Celebration Take Over London

Salomon Partners With Warner Bros. Discovery To Shape The Future Of The Golden Trail World Series

16 April 2025

Salomon has partnered with Warner Bros. Discovery (WBD) Sports Europe to broadcast and support the Golden Trail World Series (GTWS) circuit, the leading short distance trail running circuit, to a growing audience of sports fans globally. Through this extended partnership, WBD Sports Europe will oversee the production, distribution and localisation of multi-market broadcasting of GTWS … Salomon Partners With Warner Bros. Discovery To Shape The Future Of The Golden Trail World Series

Saucony Switches To Marathon Mode: Community, Culture & Celebration Take Over London

14 April 2025

This April, Saucony is going all in for London Marathon Week with a vibrant lineup of public activations, exclusive events and community moments across the capital. At the heart of it all is a high-energy pop-up in collaboration with Your Friendly Runners (YFR), bringing the culture of running to life at Knees Up in Hackney, East London. From community … Saucony Switches To Marathon Mode: Community, Culture & Celebration Take Over London

Saucony Brings Together Global Running Crews For A High-Intensity Relay In Paris

28 February 2025

Last night Paris was alive with electrifying energy as THE MAZE, Saucony’s exclusive high-intensity relay race, brought together 13 running crews from across the globe for an unforgettable night of competition and community to celebrate the launch of the new Saucony Endorphin Elite 2, the brand’s next-generation super shoe. Set in a multi-storey car park … Saucony Brings Together Global Running Crews For A High-Intensity Relay In Paris

PUMA Launch PROJECT3: Turning Boston And London Marathon Runners Into Elite Athletes

21 January 2025

PUMA has launched a first of its kind global running program called “Project3” that will give participants of the 2025 Boston and London Marathons the opportunity to experience life as a professional athlete, trial new race day products, and the chance to bank huge performance-based cash prizes. Project3 will allow 100 runners participating in each … PUMA Launch PROJECT3: Turning Boston And London Marathon Runners Into Elite Athletes

10 Unique Marathons To Run In 2025

13 December 2024

We’ve all heard of the World Major marathons with the likes of The London Marathon, Berlin Marathon, Tokyo Marathon and so on, but there are some truly unique marathons around the World in some spectacular countries and cities, and we have listed just ten of what we think should be on every die-hard marathoners bucket … 10 Unique Marathons To Run In 2025