Salomon Partners With Warner Bros. Discovery To Shape The Future Of The Golden Trail World Series
16 April 2025
Salomon has partnered with Warner Bros. Discovery (WBD) Sports Europe to broadcast and support the Golden Trail World Series (GTWS) circuit, the leading short distance trail running circuit, to a growing audience of sports fans globally. Through this extended partnership, WBD Sports Europe will oversee the production, distribution and localisation of multi-market broadcasting of GTWS races, the ongoing promotion of the circuit on digital media platforms, as well as marketing the series internationally to attract future partners and sponsors.
Live coverage of the series will reach the widest possible audience across WBD’s premium linear channels including Eurosport (Europe) and TNT Sports (UK & Ireland) as well as live and on-demand streaming via its streaming platforms Max and discovery+, complemented by an extensive network of broadcast partners, including free-to-air channels and OTT platforms. In addition, free video content, news and storytelling will be accessible through its far-reaching social media and digital news platforms such as Eurosport.com and TNTSports.co.uk.
For the 2025 season, the GTWS features eight spectacular trail races:
Kobe Trail on April 19th in Japan
Great Wall race on April 26th in China
Golfo dell Isola race on May 17th in Italy
Zegama-Aizkorri on May 25th in Spain
Broken Arrow Skyrace on June 22nd in the US
Tepec Trail on June 29th, marking the first GTWS stop in Mexico!
Pitz Alpine Glacier Trail on August 2nd in Austria
Sierre-Zinal on July 9th in Switzerland.
The 2025 GTWS Grand Finale will take place at Valle di Ledro – Garda Trentino in Italy in October.
