Saucony Marathon Mode: Community, Culture & Celebration Take Over London
30 April 2025
Last week, Saucony went all in for London Marathon Week, delivering a vibrant lineup of public activations, exclusive events, and community collaborations that brought the capital’s running culture to life.
At the heart of the festivities was a high-energy pop-up experience in partnership with Your Friendly Runners (YFR), hosted at Knees Up in Hackney, East London. Across the week, Saucony’s programming blended community spirit with celebration- from lively group runs and custom tee stations to DJ sets, charity sales, and more.
Whether runners were gearing up for the marathon or simply soaking up the atmosphere, Saucony created unforgettable moments that championed movement, unity, and the vibrant spirit of London’s running community.
Also throughout the week, the Run As One Café kept the energy high and the conversations flowing, open daily for runners and supporters alike. Event highlights included an exclusive Launch Party (invite-only), The Marathon Rejects Block Race, where 10 teams of 4 battled it out (invite-only), an open-to-all Shakeout Run, bringing the community together ahead of race day and a high-energy Cheer Zones at KM 22 and KM 34, followed by a courtyard afterparty that carried on into the night.
Saucony also teamed up with Progress and Peckham Pacers Running crews to host community runs designed to connect, move, and celebrate. Each event offered good energy, custom gear, and proper post-run socials.
From Wednesday to Saturday, Saucony was also on-site at the London Marathon Expo, showcasing the latest innovations in footwear and apparel and connecting with runners of all levels.
