Saucony Ignites SS26 With The Hi-Octane Collection
Saucony have launched the Hi-Octane collection for Spring Summer 2026. This collection is a high-energy crossover capsule that brings together performance running and lifestyle design through a bold visual language shaped by extreme sports culture.
The pack features two models that represent different sides of Saucony’s product ecosystem. The Guide 7, a retrotech lifestyle silhouette rooted in Saucony’s running heritage, sits alongside the Endorphin Azura, a new everyday performance trainer built for fast, versatile running.
The campaign for this collection builds on Saucony’s Run As One ethos and was shot in the suburbs of Vercelli, northern Italy, within a local stunt motocross collective whose underground scene mirrors the speed and attitude of Hi-Octane.
Among the riders featured is JR Perti, who documents the lifestyle, training and community behind stunt riding culture. Collaborating with the collective allowed Saucony to tap into a raw, authentic energy that reflects the spirit of Hi-Octane.
The message is simple; while everything moves, what remains is what you stand on. Footwear is your anchor and identity.
RRP’s: range from £130–£140. Available now at saucony.com and select lifestyle retailers.
