Salomon And IRONMAN Announce Long-Term Partnership
From 2027, Salomon will become the IRONMAN Global Premier Partner across performance footwear, apparel and technical bags. In a landmark move, Salomon will also become Title Partner of the 2027 IRONMAN World Championship in Kona, Hawaii, forthe duration of the five year partnership.
This partnership reflects a broader shift in the way athletes experience endurance today. Increasingly they move between sports, disciplines and terrains, carrying the same mindset from one challenge to the next. What connects these experiences is no longer a single sport, but a shared pursuit of progression, performance and personal challenge making endurance as much a way of life as a sporting discipline.
At each IRONMAN-owned event included in the partnership across the United States and Europe, Salomon will own the IRONMAN Running Course connecting the brand’s growing expertise in road running with the defining final discipline of long-distance triathlon. Together, the two brands aim to create a premium experience that helps athletes redefine what they thought was possible.