Saucony Switches To Marathon Mode: Community, Culture & Celebration Take Over London
14 April 2025
This April, Saucony is going all in for London Marathon Week with a vibrant lineup of public activations, exclusive events and community moments across the capital. At the heart of it all is a high-energy pop-up in collaboration with Your Friendly Runners (YFR), bringing the culture of running to life at Knees Up in Hackney, East London.
From community runs to custom tees, DJ sets to charity sales, Saucony’s programming is a bold celebration of movement, unity and running culture, with something for every runner even if they’re not taking part in the marathon.
Marathon Mode, powered by Saucony x YFR
Taking over Knees Up in East London, Saucony and YFR will transform the space into a runner’s clubhouse from Wednesday 23 – Sunday 27 April.
Wednesday – Sunday: Run As One Café open daily
Thursday night: Launch Party (invite only)
Friday night: Marathon Rejects Block Race – 10 teams of 4 (invite only)
Saturday: Shakeout Run (open to all)
Sunday: Race Day Cheer Zones at KM 22 & 34, plus courtyard afterparty ‘til late
Community Runs: Open to All
Saucony is teaming up with some of London’s most respected running crews and spaces to bring the city together ahead of race day. These community runs are designed to connect, move, and celebrate. Expect good energy, custom gear and a proper post-run hangout.
Tuesday 22 April – Saucony x Progress Run
Progress, Shoreditch
Meet 6pm, Run 6:30pm
Free custom tees (while stocks last) + post-run social (7–9pm) with complimentary DJ, pizza, and beers
Open to public
Wednesday 23 April – Saucony x Peckham Pacers Run
Eko Brewery, Copeland Park
Meet 6:45pm, Run 7pm
Free custom tees (while stocks last) + post-run social
Sample sale (7:45–9pm) – proceeds to local charity
Open to public
You can also find Saucony at the London Marathon Expo from Wednesday to Saturday, where they’ll be showcasing the latest gear and connecting with runners of all levels.