TAG Heuer And New Balance Join Forces To Redefine How To Outrun Limits

TAG Heuer and New Balance have joined forces to create the TAG Heuer Connected Calibre E5 40MM x New Balance Edition watch and the TAG Heuer x New Balance FuelCell SC Elite v5 running shoe.
The TAG Heuer Connected Calibre E5 New Balance watch has a battery life of 1.5 days with full performance / 2 days in “Low Power Mode” / 12h in sport mode (Running) and runs TAG Heuer OS. Built in sensors include heart rate monitoring, calories, steps counter, compass, accelerometer, gyroscope, barometer, blood oxygen saturation, breathing rate, sleep tracking, heart rate variability and GNSS dual band. Other features include TAG Heuer Sports Watch App: Running, Cycling, Swimming, Workout, Hiking, Golf and TAG Heuer Wellness, Call Management (with paired compatible smartphone), Voice assistant Controller, Media controller, Notifications and other TAG Heuer branded utility apps such as stopwatch, timer, alarm and calendar.
The watch has a 40mm diameter and black DLC grade-2 sandblasted titanium case, domed sapphire glass with purple and green markings and a green New Balance logo at 6 o’clock and TAG Heuer logo at 12 o’clock Black DLC steel crown. It is also water resistant for up to 50m.
Available from October 2025. RRP £1750.00.
The TAG Heuer x New Balance FuelCell SC Elite v5 running shoe has an engineered mesh, custom tongue logo, co-branded sock liner and lateral heel with a FuelCell midsole and rubber outsole.
RRP £270.00.


