ASICS Launches ‘Move Your Body, Move Your Mind’ Campaign Featuring ‘Good Vibrations’ By The Beach Boys
ASICS have unveiled its new global brand campaign, “Move Your Body, Move Your Mind”. Featuring a reimagined version of The Beach Boys’ timeless hit “Good Vibrations.”, this campaign reinforces ASICS’ 75-year commitment to the transformative power of movement for physical and mental wellbeing.
Launching with Running and Tennis-focused films, each short film highlights how a run or match can positively lift our mood and transform the world around us. The “Move Your Body, Move Your Mind” campaign launches in January 2026 across digital, social, broadcast, and retail channels in key markets worldwide and will be supported by community activations that encourage people to experience the uplifting power of movement firsthand.
ASICS have always had a commitment to movement for body and mind and this is backed by extensive research, including studies showing that even 15 minutes of exercise may lift our mental state and this campaign builds on these findings to champion the power of movement, reinforcing ASICS’ mission to inspire people everywhere to experience the uplifting benefits of movement.