adidas Sport Eyewear Presents The ‘Power Your Vision’ Campaign
adidas Sport Eyewear have unveiled its 2026 global advertising campaign, Power Your Vision.
Building on the performance-oriented approach established in 2025 this collection focuses on today’s athletes who aspire for enhanced intensity, control, and freedom of movement.
Each set of eyewear is designed for individuals who consider sports a fundamental aspect of their identity and the campaign revolves around a strong and distinct concept: eliminating visual distractions.
adidas Sport Eyewear creates lens solutions that provide clarity, precision, and reliability, enabling the users to move effortlessly, naturally, and without compromise in dynamic lighting conditions and fast-paced environments.
At the heart of this campaign are the new hero-family frames. KENTRO (SP0123) stands out as a technical solution designed to enhance everyday workouts, they are engineered for accessible performance, supporting daily running through an easy to wear, comfortable, and stable full-rim style that offers wide lateral vision and specially chosen photochromic lenses that adapt to changing light conditions.
The KAPHIROS style (SP0122) features an ultra-light rimless design paired with a toric lens and a secure adjustable fit to reduce distractions during high-intensity activities.
ALKATOR sunglasses (SP0124) are designed for cycling with a wide, aerodynamic shape that optimizes peripheral vision, durability, and stability, and they are compatible with clip-in inserts for athletes requiring vision correction.
The campaign also includes optical frames that play a key role, with the SP5117 and SP5126-D styles bringing adidas’ sport-oriented approach into daily eyewear, emphasising comfort and versatility with a modern, confident attitude.
