Saucony To Deliver Its RUSH Depot To Shoreditch For London Marathon Week

3 April 2026

Saucony is bringing RUSH to London during marathon week, unveiling a Shoreditch RUSH Delivery Depot as its home for the city’s race build-up. An open-to-the-public hub for runners, supporters and anyone else caught in the momentum of the marathon.

Saucony’s RUSH concept reframes the marathon journey through the lens of depots, dispatch routes and long-haul logistics. Rooted in the brand’s Endorphin franchise, the Depot is built to deliver endorphins to runners on marathon week.

The Saucony RUSH Depot is an immersive public space in Shoreditch that will serve as Saucony’s home for the week. Designed as a gathering point for connection, preparation and shared momentum, the Depot will bring runners and non-runners alike into the Endorphin universe through a mix of product trials, community experiences and cultural programming.

Across the week, visitors to the RUSH Delivery Depot will be able to explore a series of complimentary always-on experiences, including a cafe, marathon mail post box for messages to loved ones or future selves, a growing community wall of support, a RUSH photo booth with collectible Fleet ID print-outs, an ‘Estimated Time of Delivery’ pace band wall, shoe customisation moments and the chance to test and purchase styles from the Saucony Endorphin range. There will also be daily merchandise drops for the first 50 visitors through the door.

The wider London programme will extend beyond the Depot itself. Ahead of the Depot launch, Saucony’s Covent Garden store will host ‘Race the Delivery Driver’, a community race through central London against RUSH cargo bikes. There will also be a playful citywide treasure hunt, ‘Sorry We Missed You’, follow Saucony’s Instagram @saucony_eu for further details.

The RUSH Depot will host a run of community-first events, including ‘Delivery Run’ with BRKEDOFF, an evening launch party with Rinse featuring OneMan and Ella Knight, a carb-loading session with Nell’s Kitchen and ‘The Delivery Network’, a shakeout run, with The Weekend Project.

The programme culminates with ‘Make Fast Feel Easy’, a panel talk bringing together leading figures of London’s running scene to share training innovations and race-day learnings.

On race day itself, RUSH will continue beyond the Depot with a finish-line activation positioned on key routes just outside the official marathon footprint, reaching runners and spectators as they leave the course and marking the moment with one final dispatch from Saucony.

Underpinning the entire programme is Saucony’s performance philosophy: make fast feel easy. Rooted in the innovation of the Endorphin franchise, RUSH is the physical embodiment of the franchise’s ethos.

The campaign spotlights key styles from the franchise, including the Endorphin Elite 2, Endorphin Pro 5, Endorphin Speed 5 and Endorphin Azura.

Saucony RUSH. For the long haul.

Saucony Rush Schedule

Tuesday 21st April
Race the Delivery Driver | 18:00 – 20:00 | Invite only | Saucony Covent Garden

Wednesday 22nd April
‘Sorry We Missed You’ treasure hunt | Timings: TBC | further information to follow via @saucony_eu

Friday 24th April
Carb Loading with Nell’s Kitchen | 19:00 – 22:00 | Invite only | Saucony RUSH Delivery Depot | Sign up HERE

Saucony RUSH Delivery Depot Address: 131 Bethnal Green Road, London E2 7DG
Opening hours: open to all from Thursday 21st April – Saturday 25th April, 11:00 – 20:00

Saucony

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