247 Launches Drop 2 Of Its Most Technically Advanced Collection To Date For FW26
247, the performance wear arm of Represent – one of the fastest-growing British fashion brands – have announced the second instalment of its FW26 collection, bringing its high performance apparel into the demands of the winter season.
Building on the first FW26 capsule, Drop Two is designed around the way the 247 community moves – between running, strength, fitness, racing, recovery and everyday wear. The collection brings together advanced protection and insulation with lightweight performance layers and 247’s distinctive aesthetic, creating versatile pieces built to perform across multidisciplines and conditions.
247 Man
At the heart of the drop is an expanded collaboration with Polartec®, bringing advanced performance technology to key outerwear and layering pieces. Polartec® Power Shield features across the 247 Power Shield Puffer Jacket and 247 Power Shield Pant, combining weather protection with stretch and breathability. Meanwhile, Polartec® Alpha® brings lightweight, breathable insulation to the 247 Alpha Hoodie and 247 Alpha Gaiter, helping regulate warmth as training intensity changes.
The wider men’s collection builds around these winter-ready layers. The 247 Trail Windbreaker and 247 Trail Midlayer offer lightweight protection and versatile layering for outdoor training, while the 247 Ghost Short brings a streamlined approach to running, combining lightweight stretch fabric with an integrated brief, gel storage and reflective detailing.
Ignite also debuts as a key seasonal expression of 247, building on the momentum behind the graphic-led styles introduced in Drop One. Spanning the men’s and women’s collections, the range includes the Ignite Hoodie, Ignite T-Shirt, Ignite Tank and Ignite Long-Sleeve, bringing 247’s distinctive graphic identity into softer, more relaxed silhouettes. Finished with 247’s signature stained-wash aesthetic, the pieces are designed to move between training, recovery and everyday wear. Ignite is one of the drop’s hero selects, and it’s designed to sit in unison across the men’s and women’s collections.
247 Woman
The women’s products span high-intensity training, outdoor protection and recovery. The On A Mission High Support Sports Bra and On A Mission Tight form a coordinated training set in a new colorway, combining supportive silhouettes with a recycled nylon and spandex construction designed to move with the body. The 247 Trail Windbreaker introduces a cropped, oversized layer for outdoor sessions, while the Ignite Hood and Ignite Cropped Long-Sleeve Tee bring a softer, more relaxed feel to training and recovery, finished with 247’s signature stained-wash aesthetic.
Across both men’s and women’s collections, Ignite provides a softer counterpart to the technical offering. Built around relaxed silhouettes, diagonal loopback fleece and seasonal stained washes, the range is designed to move naturally between training, recovery and time away from the gym – bringing the performance mindset of 247 into everyday life.
Numbers
Drop Two also evolves the core 247 Numbers range with new seasonal Ember and Ash Grey colorways. Spanning T-shirts, jerseys, vests, shorts, track bottoms and accessories, the new shades bring a fresh seasonal expression to one of 247’s most recognisable signatures.
The launch of Drop Two will be supported by a series of activations throughout October, bringing the collection into the environments where 247’s community trains and competes. The range was previewed at ComplexCon on 3–4 October, followed later in the month by 247’s partnership with RNW for a panel and hill session on 21 October, with Team 247 athletes Alfie Manthorpe and Andy Butchart wearing the new collection.
The 247 FW26 Collection Drop 2 will be available from representclo.com/247 on October 7th from 8pm BST.