adidas Sport Eyewear Presents The ‘Power Your Vision’ Campaign

4 February 2026

adidas Sport Eyewear have unveiled its 2026 global advertising campaign, Power Your Vision. Building on the performance-oriented approach established in 2025 this collection focuses on today’s athletes who aspire for enhanced intensity, control, and freedom of movement. Each set of eyewear is designed for individuals who consider sports a fundamental aspect of their identity and the adidas Sport Eyewear Presents The ‘Power Your Vision’ Campaign

adidas Unveils Climawarm System for Sub-Zero Race Conditions

4 February 2026

adidas have unveiled CLIMAWARM SYSTEM, warm-up apparel to help elite athletes prepare for the pinnacle of the winter sports this month. CLIMAWARM SYSTEM is the next generation of pre-warming performance technology, engineered for the most demanding cold-weather competitions. Including a pre-warming jacket and trousers to be worn by some of winter sport’s leading athletes, the adidas Unveils Climawarm System for Sub-Zero Race Conditions

adidas Originals And Sporty & Rich Team Up To Celebrate Running Heritage With A Run Club Inspired Collection

26 September 2025

adidas Originals and LA based label, Sporty & Rich have come together to create a run club inspired collection where ’90s vibes meet ’00 tech that celebrates the timeless aesthetics of running style and it’s heritage. Channeling the eternal energy of running and the lifestyle that surrounds it, the Emily Oberg led brand brings its adidas Originals And Sporty & Rich Team Up To Celebrate Running Heritage With A Run Club Inspired Collection

adidas Running Unveils The First Ever Shoe Designed For The Treadmill

27 August 2025

adidas have introduced Treadflow to their running shoe fleet. This is the first-ever running shoe designed from the ground up solely for the treadmill. Indoor running popularity has grown in recent years and Treadflow sets a new benchmark in tailored performance for people that run on a treadmill. Treadflow is engineered specifically for the demands adidas Running Unveils The First Ever Shoe Designed For The Treadmill