ASICS Celebrates The City Of Tokyo In Unveiling Of The Tokyo Collection

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15 August 2025

ASICS have announced the launch of the TOKYO Collection, a new range of running shoes inspired by the unique spirit of Tokyo. Blending the city’s rich heritage with its modern energy, the collection brings together ASICS’ advanced technologies and iconic silhouettes, including two new pinnacle running shoes: the MEGABLAST™ and SONICBLAST™ models.  The collection reflects ASICS Celebrates The City Of Tokyo In Unveiling Of The Tokyo Collection

ASICS Introduces The New FUJI LITE™ 6 And FUJI SPEED™ 4

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8 July 2025

ASICS have unveiled the AW25 FUJITRAIL™ Collection, introducing its latest trail innovations: the FUJI LITE™ 6 and FUJISPEED™ 4 shoes. Both models push the limits of lightweight design, grip, and responsiveness, empowering runners to move freely across the trails and are designed for advanced control and speed. The FUJI LITE™ 6 shoes support runners on ASICS Introduces The New FUJI LITE™ 6 And FUJI SPEED™ 4

ASICS Signs A Dog Called Felix To Inspire The World To Move For Body And Mind

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12 May 2025

ASICS has today announced a new and unexpected ambassador signing. It’s not an athlete, a celebrity, or even a human. It’s a dog called Felix. Why? Because research shows that dogs are the ultimate movement motivators, getting millions to move for body and mind. New global research highlights the significant role dogs play in motivating us ASICS Signs A Dog Called Felix To Inspire The World To Move For Body And Mind

ASICS Launch Their Latest Pinnacle METASPEED™ Series Including The Brand New METASPEED™ RAY

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2 May 2025

ASICS have today announced the launch of the METASPEED™ SKY TOKYO and METASPEED™ EDGE TOKYO along with a brand new, super light METASPEED™ RAY. These three products represent pinnacle speed innovation with key advances in minimising weight and maximising performance. Developed in collaboration with top athletes alongside rigorous scientific research from the team at the ASICS Institute of Sport Science, ASICS Launch Their Latest Pinnacle METASPEED™ Series Including The Brand New METASPEED™ RAY

ASICS Launch The GEL-NIMBUS™ 27 By Eilish McColgan

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21 March 2025

ASICS has announced the launch of the all-time favourite GEL-NIMBUS™ 27 shoes, re-imagined by Scottish middle and long-distance runner Eilish McColgan. This limited-edition design draws inspiration from Eilish’s Scottish heritage and unyielding mindset, capturing the essence of her resilience and perseverance as a runner and elite athlete. “I’m thrilled to develop these shoes with the ASICS Launch The GEL-NIMBUS™ 27 By Eilish McColgan