Premium sportswear brand, On have opened their first store location in the heart of downtown Zurich. 15 years after its founding in the Swiss Alps, On have moved to its brand new historic location at Limmatquai 28. On has a deep connection with its homeland and this creates a new meeting point for movement and … On Opens Flagship Store In The Heart Of Zurich
This week, On formally inaugurated the world’s first production facility for its revolutionary LightSpray™ technology in Zurich. At an event On’s three co-founders, Caspar Coppetti, David Allemann, and Olivier Bernhard, unveiled the new LightSpray™ Factory. The facility houses four robots and enables On to manufacture all the uppers for its performance running shoes directly in … On Opens The World’s First LightSpray™ Production Facility In Zurich
The On Athletics Club, On’s elite global running team, unveiled its updated logo and 2025 race kit emphasising a refined visual identity and performance-driven apparel designed to strengthen athlete connection. Standout athlete Hellen Obiri debuted the new kit and logo at the marathon in Boston, marking the beginning of the On Athletics Club’s outdoor season. … On Launches New On Athletics Club Logo and 2025 Race Kits
On have launched SOFT WINS, a bold campaign created to challenge the high-intensity mindset of running, a dominant theme across the sportswear industry. With SOFT WINS, On has created a campaign featuring Sesame Street’s Elmo that aims to inspire runners with the idea that a softer, more balanced approach can be just as powerful—whether that’s through … On And Elmo Team Up To Inspire Runners To Not Be So Hard On Themselves
With the mornings being darker now and the nights closing in earlier its essential that we make sure we are safe while out on a run and ensure we can be seen. Whether you are running down that dark lane or even along a well lit road, it’s sensible to wear some sort of reflective … Stay Safe And Be Seen This Winter