On Launches New On Athletics Club Logo and 2025 Race Kits
29 April 2025
The On Athletics Club, On’s elite global running team, unveiled its updated logo and 2025 race kit emphasising a refined visual identity and performance-driven apparel designed to strengthen athlete connection.
Standout athlete Hellen Obiri debuted the new kit and logo at the marathon in Boston, marking the beginning of the On Athletics Club’s outdoor season. More On Athletics Club athletes will showcase the new logo and kit at the prestigious Penn Relays.
Five years since its inception, the On Athletics Club has solidified its commitment to unity, athletic heritage, and innovation. With the founding of additional On Athletics Club chapters in Europe and Oceania, the team has grown into a truly global running powerhouse. Since 2020, the “power of team” has propelled On Athletics Club members to international medals, titles, and recently, On’s first-ever world record, achieved by Yared Nuguse in the Mile at the 2025 Millrose Games.
Performance fuels everything, but the On Athletics Club is more than just results. The new logo represents the team’s spirit and the community of passion and commitment that drives the On Athletics Club. It was implemented to reflect the club’s evolving essence and provide a refined design identity. It is flexible to use across all platforms, ensuring a consistent and impactful presence for the On Athletics Club.
The redesigned On Athletics Club logo embodies timelessness, unity, and athletic heritage. Its circular design represents community and connection, seamlessly linking On, the athletes, and the club at its heart. The flowing curves, inspired by a tartan track, ground the logo in the world of athletics, reflecting movement, progress, and dynamic energy. Its minimalist and precise design ensures adaptability across mediums while evoking a sense of balance, discipline, and inclusivity.
To craft the logo, On partnered with Munich-based design studio Bureau Borsche, known for creating iconic visual identities for global brands and sports clubs.
