adidas Running Unveils The First Ever Shoe Designed For The Treadmill

27 August 2025 | Footwear

adidas have introduced Treadflow to their running shoe fleet. This is the first-ever running shoe designed from the ground up solely for the treadmill. Indoor running popularity has grown in recent years and Treadflow sets a new benchmark in tailored performance for people that run on a treadmill. Treadflow is engineered specifically for the demands adidas Running Unveils The First Ever Shoe Designed For The Treadmill

Nike Drop New International Running Pack

26 August 2025 | Footwear

The new Nike International Running Pack merges the brand’s storied running legacy with modern innovation, applying design details from historic Nike Running footwear to contemporary road running and racing silhouettes. The collection debuts ahead of the track and field championships in Tokyo, furthering Nike’s decades-long connection with Japan and its running community with designs inspired Nike Drop New International Running Pack

Introducing The COROS NOMAD

22 August 2025 | Tech & Gadgets

Performance sports technology brand COROS are trusted by a mountain of athletes from around the world and they have recently announced the launch of COROS NOMAD. The COROS NOMAD is a watch purpose-built for outdoor adventurers. Featuring dual-frequency navigation and a variety of outdoor sport modes, including 8 different fishing modes, this rugged and refined Introducing The COROS NOMAD

OOFOS OOahh Sport Slide Sandal Perfect For Post-Run Recovery

20 August 2025 | Footwear

OOFOS is a leader in the active recovery footwear market with its innovative OOfoam™ technology and bio-mechanically engineered footbed. The OOahh Sport Slide Sandals absorb 37% more impact than traditional foams and reduce ankle exertion by up to 20%, making them an ideal choice for post-run recovery and injury prevention. Available from oofos.co.uk. RRP £65.00.

ASICS Celebrates The City Of Tokyo In Unveiling Of The Tokyo Collection

15 August 2025 | Footwear

ASICS have announced the launch of the TOKYO Collection, a new range of running shoes inspired by the unique spirit of Tokyo. Blending the city’s rich heritage with its modern energy, the collection brings together ASICS’ advanced technologies and iconic silhouettes, including two new pinnacle running shoes: the MEGABLAST™ and SONICBLAST™ models.  The collection reflects ASICS Celebrates The City Of Tokyo In Unveiling Of The Tokyo Collection

NNormal Presents The Kjerag 02

14 August 2025 | Footwear

NNormal, the sports equipment brand founded by Kilian Jornet and Camper in 2022, have launched an evolved model from the Kjerag 01, the Kjerag 02. This new shoe is a bold evolution of its high-performance trail shoe, designed to meet the demands of the fastest runners. Born from the momentum of the original Kjerag and refined NNormal Presents The Kjerag 02

Mizuno Unveils Hanabi Pack

7 August 2025 | Footwear

Mizuno have launched the Hanabi Pack, an electrifying new collection inspired by Japan’s iconic summer fireworks festivals – celebrating colour, culture, spirit and social values. While Hanabi festivals are over 300 years old, the tradition emits futuristic colours and exciting hope, aligning closely with Mizuno’s ongoing commitment to honor tradition while innovating for the future.  The Mizuno Unveils Hanabi Pack

Saucony Launches The Hurricane 25

1 August 2025 | Footwear

Saucony have proudly announced the launch of the Hurricane 25. Designed for ultimate comfort, the Hurricane 25 provides runners with a plush and responsive experience tailored for daily runs. The Hurricane 25 combines Saucony’s best-in-class technologies, including a dual-layer cushioning system with PWRRUN PB foam for a soft, bouncy feel and PWRRUN foam for responsive Saucony Launches The Hurricane 25

Altra Launches Olympus 275: A Technical Shoe For Technical Trails

17 July 2025 | Footwear

Altra is proud to launch the Olympus 275, a technical trail running shoe developed with a MATRYX® one-piece woven upper that’s lightweight and extremely protective. Made for longevity, confidence, and protection on technical terrain, Altra went all in on tech so you can go all out on the trail.  The Olympus 275 has durability, protection, Altra Launches Olympus 275: A Technical Shoe For Technical Trails

Wahoo Fitness Announces KICKR RUN Smart Treadmill On-Sale In The UK

16 July 2025 | Tech & Gadgets

Fitness technology company, Wahoo Fitness have announced the groundbreaking KICKR RUN Smart Treadmill is on sale in the UK – with first orders arriving from Tuesday 12th August with customers. KICKR RUN is redefining indoor running with RunFree Mode, smart auto-adjusting workouts, and new Route Simulation technology that lets users virtually train on real-world courses. It’s Wahoo Fitness Announces KICKR RUN Smart Treadmill On-Sale In The UK

ASICS Introduces The New FUJI LITE™ 6 And FUJI SPEED™ 4

8 July 2025 | Footwear

ASICS have unveiled the AW25 FUJITRAIL™ Collection, introducing its latest trail innovations: the FUJI LITE™ 6 and FUJISPEED™ 4 shoes. Both models push the limits of lightweight design, grip, and responsiveness, empowering runners to move freely across the trails and are designed for advanced control and speed. The FUJI LITE™ 6 shoes support runners on ASICS Introduces The New FUJI LITE™ 6 And FUJI SPEED™ 4

On Opens The World’s First LightSpray™ Production Facility In Zurich

4 July 2025 | Footwear | News

This week, On formally inaugurated the world’s first production facility for its revolutionary LightSpray™ technology in Zurich. At an event On’s three co-founders, Caspar Coppetti, David Allemann, and Olivier Bernhard, unveiled the new LightSpray™ Factory. The facility houses four robots and enables On to manufacture all the uppers for its performance running shoes directly in On Opens The World’s First LightSpray™ Production Facility In Zurich

Nike Introduces The Ava Rover: A New Sportswear Silhouette That Represents The Future Of Footwear Technology For The City

4 July 2025 | Footwear

The Nike Ava Rover is a new sportswear shoe that represents the future of footwear technology for the city, bringing ReactX foam cushioning and innovation from the Nike Running lineup to a sportswear silhouette. This shoe deliveres an increased energy return and the hallmark comfort of Nike Running footwear. The new silhouette features a lightweight Nike Introduces The Ava Rover: A New Sportswear Silhouette That Represents The Future Of Footwear Technology For The City

SAYSKY Launch Exciting “Smile For The High” Campaign

30 June 2025 | Apparel

SAYSKY have today launched their exciting new campaign, “Smile for the High”. Dedicated to celebrating the uplifting, often unacknowledged moments that truly define the running experience. SAYSKY understands that running is about more than just chasing PB’s or podium finishes, it’s about the feeling, the energy, the connections and and the small gestures that can SAYSKY Launch Exciting “Smile For The High” Campaign

Nike Goes Big On Cushioning With The Vomero Plus And Vomero Premium

25 June 2025 | Footwear

Nike have unveiled the new Vomero Premium and Vomero Plus road running silhouettes. Designed to make running easier on the body by offering an unbelievably cushioned and comfortable ride, helping athletes unlock new levels of performance and impact protection and recovery. Both silhouettes deliver the plush, comfortable ride athletes of all abilities expect from Nike’s Nike Goes Big On Cushioning With The Vomero Plus And Vomero Premium

Saucony Kicks Off London Flagship Launch With Thrilling ‘Beat the Bus’ Race Through The City

22 June 2025 | Events

Saucony have officially launched its first UK flagship store in Covent Garden with an action-packed and community-focused celebration. The event brought together Saucony’s running lifestyle communities, influencers, media, and creatives to celebrate this milestone, perfectly embodying the brand’s Run as One mantra. The highlight of the evening was the adrenaline-filled Beat the Bus challenge, where over 50 Saucony Kicks Off London Flagship Launch With Thrilling ‘Beat the Bus’ Race Through The City

Garmin Announces Index Sleep Monitor

18 June 2025 | Tech & Gadgets

Garmin have today announced the Index™ Sleep Monitor, an ultra-comfortable and lightweight smart sleep band that tracks sleep for a more comprehensive view of overall fitness and recovery. Featuring up to 7 nights of battery life with continuous Pulse Ox tracking, the Index Sleep Monitor is worn on the upper arm and tracks sleep stages, heart rate Garmin Announces Index Sleep Monitor

Introducing The Venu X1: Garmin’s Ultra-Thin Smartwatch With An Industry-Leading 2-Inch Display

12 June 2025 | Tech & Gadgets

Garmin have today announced the Venu® X1. Setting new standards in the smartwatch industry with an ultra-thin design, revolutionary 2-inch display and superior battery life. Venu X1 fuses a titanium case back with a scratch-resistant sapphire lens and an easy-to-read AMOLED display—all with an 8mm watch case. It also features a built-in speaker and microphone so users Introducing The Venu X1: Garmin’s Ultra-Thin Smartwatch With An Industry-Leading 2-Inch Display

Salomon And Trail Running Icon Courtney Dauwalter Unveil New Limited-Edition Collection

9 June 2025 | Apparel

Salomon, the global leader in trail running, are proud to announce the expansion of its Courtney Dauwalter-inspired technical apparel and footwear collection. The new limited-edition line celebrates one of the most decorated ultra-runners in history, featuring performance-driven designs infused with Courtney’s iconic style, passion for comfort, and her unmistakable energy on and off the trail. Salomon And Trail Running Icon Courtney Dauwalter Unveil New Limited-Edition Collection

Saucony Introduces The Triumph 23

5 June 2025 | Footwear

Saucony have announced the Triumph 23. A premium neutral cushioning running shoe, featuring the brand’s most innovative compounds built for plush, luxurious comfort. Saucony believes that comfort connects us, from the first step to the final mile. The Triumph 23 is built around this idea that comfort can be powerful, personal, and unifying. This shoe Saucony Introduces The Triumph 23

Reebok Introduces The FloatZig 2

4 June 2025 | Footwear

Reebok have unveiled the FloatZig 2 Running Shoes, the latest innovation within the award-winning FloatZig Running Shoe franchise, Reebok’s performance running icon designed to make running more fun and enjoyable for all. The FloatZig 2 features the new SuperFloat+ Foam combined with a re-engineered Zig Tech technology in the midsole, to help create an even springier, bouncier, and more stable run. SuperFloat+ is a Reebok Introduces The FloatZig 2

No Club Running Club Drop Brand New Spring ’25 Pt 2 Collection

2 June 2025 | Apparel

The second part of the No Club Running Club Spring ’25 collection has just dropped online and it’s a huge one, mostly consisting of lots of restocks of their sold out Essentials pieces, ranging from half tights to training singlets and socks to training tee’s. On top of this, NCRC have also got a brand new little capsule collection featuring for the first No Club Running Club Drop Brand New Spring ’25 Pt 2 Collection

Introducing Mizuno’s Ground Breaking Super Trainer, The Neo Vista 2

29 May 2025 | Footwear

Available from Wednesday 4th June, the Mizuno Neo Vista 2 is an everyday super training that blends responsive technology with a future-focused design that creates a standout silhouette for mile after mile of endless, joyous running. This shoe engineered for runners who want race-day speed and personal bests with everyday comfort. The Neo Vista 2 Introducing Mizuno’s Ground Breaking Super Trainer, The Neo Vista 2

Introducing The Nike Structure 26

24 May 2025 | Footwear

The Nike Structure 26 is the go-to choice for many runners who seek stability and cushioning, whether they’re heading out for a long run, logging routine training miles or looking for an everyday running silhouette. Nike have listened to both elite athletes and everyday runners and have created an ideal fusion of stability innovation and Introducing The Nike Structure 26

Altra, Kielder Marathon And BOLDLI Launch UK-Wide ‘Stay Out There: She Runs Free’ Initiative

23 May 2025 | Events

Altra, Kielder Marathon organisers, and the not-for-profit BOLDLI joined forces in Shoreditch on Wednesday 21st May to celebrate women in running and launch Stay Out There: She Runs Free, a collaborative effort focused on safety, community, and empowerment in the sport. The evening kicked off with a 5K social run through East London, led by Altra Altra, Kielder Marathon And BOLDLI Launch UK-Wide ‘Stay Out There: She Runs Free’ Initiative

Garmin Announces Several Feature Updates On Select Smartwatches

23 May 2025 | Tech & Gadgets

Garmin have announced new software and feature updates for select smartwatches, including fēnix® 8, Forerunner®, Instinct® 3, Lily® 2 Active, Venu® 3 and more. These new features can help customers get the most from their device and take their training to the next level. Some notable features for smartwatches in this software release include: Breathing Variations: For a closer glimpse of Garmin Announces Several Feature Updates On Select Smartwatches

Garmin Announces The Highly Anticipated Launch Of The Forerunner 570, Forerunner 970 And HRM 600

15 May 2025 | Tech & Gadgets

Garmin have announced the launch of the Forerunner 570 and 970 as well as the the HRM 600. The HRM 600 is a premium heart rate monitor that gives athletes new performance data and ways to help improve their training. The monitor provides accurate heart rate readings, while also tracking heart rate variability (HRV), and Garmin Announces The Highly Anticipated Launch Of The Forerunner 570, Forerunner 970 And HRM 600

ASICS Signs A Dog Called Felix To Inspire The World To Move For Body And Mind

12 May 2025 | Health & Nutrition

ASICS has today announced a new and unexpected ambassador signing. It’s not an athlete, a celebrity, or even a human. It’s a dog called Felix. Why? Because research shows that dogs are the ultimate movement motivators, getting millions to move for body and mind. New global research highlights the significant role dogs play in motivating us ASICS Signs A Dog Called Felix To Inspire The World To Move For Body And Mind

Time To Enjoy A Hybrid Experience With The Salomon Aero Glide 3 GRVL

8 May 2025 | Footwear

While road running conjures images of cityscapes with pavements and busy streets, and trail running takes you off the beaten track, gravel running blends both worlds by incorporating more natural surfaces into your runs, offering a unique blend of freedom, versatility and a different kind of challenge. Salomon invites you to live the gravel life, Time To Enjoy A Hybrid Experience With The Salomon Aero Glide 3 GRVL

New Balance Announces An Update To The FuelCell Super Comp Elite v5

4 May 2025 | Footwear

The smallest adjustments can make all the difference with performance on race day, which is why New Balance have unveiled the FuelCell SuperComp Elite v5—a completely revamped version of its predecessor. Designed to optimise speed, comfort, and confidence, this shoe is built for everyone from Team New Balance athletes to everyday runners. The FuelCell SuperComp Elite New Balance Announces An Update To The FuelCell Super Comp Elite v5

ASICS Launch Their Latest Pinnacle METASPEED™ Series Including The Brand New METASPEED™ RAY

2 May 2025 | Footwear

ASICS have today announced the launch of the METASPEED™ SKY TOKYO and METASPEED™ EDGE TOKYO along with a brand new, super light METASPEED™ RAY. These three products represent pinnacle speed innovation with key advances in minimising weight and maximising performance. Developed in collaboration with top athletes alongside rigorous scientific research from the team at the ASICS Institute of Sport Science, ASICS Launch Their Latest Pinnacle METASPEED™ Series Including The Brand New METASPEED™ RAY

Saucony Marathon Mode: Community, Culture & Celebration Take Over London

30 April 2025 | Events

Last week, Saucony went all in for London Marathon Week, delivering a vibrant lineup of public activations, exclusive events, and community collaborations that brought the capital’s running culture to life. At the heart of the festivities was a high-energy pop-up experience in partnership with Your Friendly Runners (YFR), hosted at Knees Up in Hackney, East London. Saucony Marathon Mode: Community, Culture & Celebration Take Over London

STOX Socks: Peak Performance Through Medical Technology

30 April 2025 | Apparel

With a foundation in medical expertise and a focus on innovation, STOX Energy Socks are engineered with advanced medical technology to boost performance, improve circulation, and speed up recovery. Offering medium to high support with compression class 2 using advanced medical technology for optimal results. They feature graduated compression, a seamless design, and high-wicking Dryarn STOX Socks: Peak Performance Through Medical Technology

On Launches New On Athletics Club Logo and 2025 Race Kits

29 April 2025 | Apparel

The On Athletics Club, On’s elite global running team, unveiled its updated logo and 2025 race kit emphasising a refined visual identity and performance-driven apparel designed to strengthen athlete connection.  Standout athlete Hellen Obiri debuted the new kit and logo at the marathon in Boston, marking the beginning of the On Athletics Club’s outdoor season. On Launches New On Athletics Club Logo and 2025 Race Kits