Nike Launch Keely Hodgkinson’s First Signature Running Collection

16 July 2026 | Apparel | Footwear

Nike have launched Keely Hodgkinson’s first signature athlete pack, featuring apparel and footwear that reflect Keely’s generational speed and understated, elegant style. Anchoring the collection are colourways of key Nike Running road, race and track silhouettes including the Vomero Plus, Pegasus 42, Vaporfly 4 and Victory 2. The collection also includes an AeroSwift pocket crop … Nike Launch Keely Hodgkinson’s First Signature Running Collection

SunGod Develops Classics4 PRO With Courtney Dauwalter

14 July 2026 | Tech & Gadgets

SunGod have today dropped the latest iteration of their hugely popular Classics4 model – the SunGod Classics4 PRO which has been reimagined in collaboration with trail running royalty Courtney Dauwalter. The Classics4 PRO has had a noticeable performance uplift that looks at home both on and off the trails., it delivers improved fit, on-face stability and overall comfort … SunGod Develops Classics4 PRO With Courtney Dauwalter

Keely Hodgkinson Joins COROS As Its Latest Elite Athlete Partner

2 July 2026 | News | Tech & Gadgets

COROS have today announced a new partnership with Olympic champion and British middle-distance superstar Keely Hodgkinson. Hodgkinson, shot to global stardom after claiming 800m Olympic gold at the Paris Olympics in 2024, following a silver medal at the Tokyo Games in 2021 and is one of Britains elite athletes. She has since cemented her place … Keely Hodgkinson Joins COROS As Its Latest Elite Athlete Partner

New Balance Athlete Candice Fertin Wins Women’s Marathon Du Mont-Blanc 90K On Debut

26 June 2026 | News

French trail runner Candice Fertin had a remarkable victory at the Women’s Marathon du Mont-Blanc 90K, claiming the win in her debut over the distance on the trails she calls home. Racing in the heart of the Mont-Blanc massif, where she lives and trains year-round, Fertin delivered a composed and commanding performance against an international field. This … New Balance Athlete Candice Fertin Wins Women’s Marathon Du Mont-Blanc 90K On Debut

Saucony Unveils ProGrid Ride 1 Franchise

25 June 2026 | Footwear

This week at Paris Fashion Week, Saucony announced the launch of the ProGrid Ride 1. This shoe was originally released in 2008 as a versatile everyday trainer, and Saucony’s newest archival release and has been thoughtfully updated and enhanced for today’s generation, with evolved neutral cushioning and a breathable upper. The ProGrid Ride franchise makes … Saucony Unveils ProGrid Ride 1 Franchise

New UK Running Brand KitFox Launches To Close Running’s Fit Gap For Women

25 June 2026 | Apparel

A brand new performance-first running brand called KitFox has launched to close the gap in terms of running kit for women. The inspiration for KitFox came from owner Mary Johnson Smith own running journey. Now 50, she started running in her thirties and has spent the past thirteen years contending with limited sizing, shorts that … New UK Running Brand KitFox Launches To Close Running’s Fit Gap For Women

NNormal Are Looking For Trail Runners To Prove That The Kjerag 02 Lasts More Than 1,000 km

11 June 2026 | Footwear | News

NNormal are launching a durability test to prove that the Kjerag 02 can last for more than 1,000 km’s. They are looking for a runner or team to put one pair of Kjerag 02 through its biggest test to date. NNormal are looking for one runner, or a team of up to three people, to take on 1,000 km in 10 days wearing the same … NNormal Are Looking For Trail Runners To Prove That The Kjerag 02 Lasts More Than 1,000 km

New Balance Drop Special-Edition Ellipse Shoes In Collaboration With Gabby Thomas

5 June 2026 | Footwear

New Balance recently launched the all new Ellipse, a daily running shoe designed to make every run the best part of your day. They have now launched a special edition colorway created in collaboration with New Balance track and field athlete Gabby Thomas Featuring Fresh Foam X cushioning for premium comfort and a responsive underfoot … New Balance Drop Special-Edition Ellipse Shoes In Collaboration With Gabby Thomas

Saucony Launches All-New Endorphin Elite 3

5 June 2026 | Footwear

Engineered for runners seeking superior performance, Saucony have delivered the highly anticipated launch of the Endorphin Elite 3. The updated profile features industry-leading energy return cushioning in a design optimised for race day.  The launch of the Endorphin Elite 3 marks the latest evolution of Saucony’s Endorphin franchise, a cornerstone of the brand’s top innovations. … Saucony Launches All-New Endorphin Elite 3

STOX Energy Socks Are Launching Apparel

4 June 2026 | Apparel

STOX Energy Socks are launching apparel. STOX have launched men’s and women’s running tights and shorts, designed with targeted compression zones to support key muscle groups, reduce muscle vibration and improve stability through every run. Built with an adaptive second-skin fit, the soft stretch fabric moves naturally with the body for unrestricted comfort mile after … STOX Energy Socks Are Launching Apparel

Introducing Stolt And Their Collection Of Backpacks And Hydration Vests

27 May 2026 | Apparel

Designed for modern endurance lifestyles, Stolt creates commuter backpacks and hydration systems that seamlessly bridge athletic performance with urban living. Whether commuting through the city, training for races or escaping to the trails at the weekend, Stolt products are built to help runners increase their weekly mileage. Stolt was founded in London in 2018 and … Introducing Stolt And Their Collection Of Backpacks And Hydration Vests

adidas And Satisfy Come Together To Announce Multi-Season Partnership

20 May 2026 | Footwear

adidas and SATISFY have announced a multi-season partnership with the debut drop of the limited-edition ADIZERO ADIOS PRO 4 SATISFY running shoe. Bringing together adidas’ race-day performance innovation and SATISFY’s disruptive cultural perspective, the partnership pushes the boundaries of contemporary running culture. The collaboration launches through The Circle Pit – an immersive running and music … adidas And Satisfy Come Together To Announce Multi-Season Partnership

adidas Eyewear’s SS26 Collection

19 May 2026 | Apparel | Tech & Gadgets

The adidas Sport Eyewear Spring/Summer 2026 collection is designed for athletes and sporty individuals who embrace movement as a daily mindset: seeing the world with clarity, moving with power, performing with freedom. Built around the concept of improving results, the Performance line is designed for athletes who want the best during training and competitions. Technological … adidas Eyewear’s SS26 Collection

Mizuno Launches The Neo Vista 3

15 May 2026 | Footwear

Mizuno have unveiled their latest model in the Neo Vista run collection, the Neo Vista 3. This latest iteration of the shoe continues to support runners wanting a bouncy but stable every day running shoe, with a 3D wave plate for added pop. This shoe is a long run protective, up tempo beast of a … Mizuno Launches The Neo Vista 3

Garmin Launches The Forerunner 70, 170 And 170 Music

13 May 2026 | Tech & Gadgets

Garmin is helping runners take their training one step further with the introduction of the Forerunner® 70 and Forerunner 170. These purpose-built running smartwatches are easy-to-use and loaded with features to kick-start a running journey or help dial in training. Both models boast vibrant 1.2-inch AMOLED displays, responsive touchscreens and a traditional 5-button design for extra ease of use. … Garmin Launches The Forerunner 70, 170 And 170 Music

FINDRA Launches ‘On Our Terms’ Collection: Built For Women, By Women

30 April 2026 | Apparel

Founded on the belief that women deserve outdoor clothing engineered specifically for them, FINDRA has created a range of purpose-built outdoor clothing shaped by women’s real experiences. A rallying cry for women who want to move through the outdoors with confidence, comfort and strength – without compromise and without comparison – On Our Terms is … FINDRA Launches ‘On Our Terms’ Collection: Built For Women, By Women

New Balance London Run House Opens Ahead Of TCS London Marathon

24 April 2026 | News

At the start of the week, New Balance announced they are opening a London Run House ahead of the 2026 TCS London Marathon weekend.  The community-led space celebrates the people who shape the city’s running culture and reflecting the brand’s belief that if you run, you belong. Bringing together athletes, crews, first-time marathoners and spectators … New Balance London Run House Opens Ahead Of TCS London Marathon

adidas Sport Eyewear Launches POWER VIZN™ Lens System

21 April 2026 | Apparel | Tech & Gadgets

adidas Sport Eyewear have announced the launch of the new POWERVIZN™ Lens System which is now being integrated into every model in the collection. This lens system has been developed through rigorous research and innovation and represents a major step forward in performance eyewear. Outdoor performance constantly challenges the eyes with shifting light conditions, reflective … adidas Sport Eyewear Launches POWER VIZN™ Lens System

New Balance Launches London Run House – A Community Hub Open During The 2026 TCS London Marathon Weekend

20 April 2026 | News

New Balance, Official Apparel and Footwear Partner of the 2026 TCS London Marathon will open London Run House, a community-led space celebrating the people who shape the city’s running culture and reflecting the brand’s belief that if you run, you belong. Bringing together athletes, crews, first-time marathoners and spectators alike, the space invites all who run to connect in a distinctly London way. … New Balance Launches London Run House – A Community Hub Open During The 2026 TCS London Marathon Weekend

Saucony Kicks Off Marathon Week With City-Wide Treasure Hunt And A First Look At The RUSH Delivery Depot

17 April 2026 | News

Saucony have announced that they will launch ‘Sorry We Missed You’, a city-wide treasure hunt taking place on Wednesday 22nd April. RUSH delivery slips will appear along the London Marathon route and will be redeemable for prizes, including Saucony footwear, at the Shoreditch RUSH Delivery Depot. Clues will be released via @saucony_eu. Saucony is bringing … Saucony Kicks Off Marathon Week With City-Wide Treasure Hunt And A First Look At The RUSH Delivery Depot

SunGod Partners With Commonwealth Champion Eilish McColgan

14 April 2026 | News

British performance eyewear brand, SunGod have announced a new partnership with Commonwealth champion Eilish McColgan. This partnership marks a significant addition to SunGod’s growing roster of elite female athletes reflecting the brands ongoing commitment to supporting women in sport. McColgan is known for her championship podiums to road records and has built a career defined by … SunGod Partners With Commonwealth Champion Eilish McColgan

Suunto Launch Their Newest Headphones – Suunto Spark

10 April 2026 | Tech & Gadgets

Renowned for their bone conduction headphones, Suunto have continued to strengthen its broader open-ear headphone offering by introducing air-conduction technology. This addition to their existing portfolio, provides situationally aware audio solutions for a variety of running needs, from city streets to outdoor adventure. The Sunnto Spark delivers an engaging and responsive listening experience, containing dual microphones … Suunto Launch Their Newest Headphones – Suunto Spark

New Balance Opens Run House For Paris Marathon 2026

10 April 2026 | News

New Balance have unveiled Run House Paris. Open for three days across the Paris Marathon Weekend 2026, New Balance and Tom Ducarouge, Creative & Industrial Designer have transformed a historic industrial venue into a space that brings together runners, creatives, editors, and the local Paris running community through a program that blends performance, culture, and craftsmanship. … New Balance Opens Run House For Paris Marathon 2026

Nike And Melitta Baumeister Bring An Avant-Garde Lens To The Vomero Premium And Pegasus Premium

4 April 2026 | Footwear

Nike and Melitta Baumeister are pushing the boundaries of Nike Running by reimagining the Vomero Premium and Pegasus Premium for everyday city living.  Melitta’s collaboration with Nike recontextualises running through an avant-garde lens — merging the worlds of high fashion and high performance into exclusive expressions of both silhouettes.   Nike and Melitta’s Vomero Premium and Pegasus Premium are inspired … Nike And Melitta Baumeister Bring An Avant-Garde Lens To The Vomero Premium And Pegasus Premium

Saucony To Deliver Its RUSH Depot To Shoreditch For London Marathon Week

3 April 2026 | News

Saucony is bringing RUSH to London during marathon week, unveiling a Shoreditch RUSH Delivery Depot as its home for the city’s race build-up. An open-to-the-public hub for runners, supporters and anyone else caught in the momentum of the marathon. Saucony’s RUSH concept reframes the marathon journey through the lens of depots, dispatch routes and long-haul … Saucony To Deliver Its RUSH Depot To Shoreditch For London Marathon Week

Saucony Unleashes The All-New Endorphin Pro 5

27 March 2026 | Footwear

Saucony have unleased the all-new Endorphin Pro 5 to the Endorphin range this spring, a shoe crafted for your fastest moments. The Endorphin Pro 5 is Saucony’s premium race-day shoe, featuring Super Critical PWRRUN HG foam, providing a dynamic platform for lightweight, responsive performance. This is fused with a PWRRUN PB foam base, for extra speed, fun and competitive edge. The aggressive attack … Saucony Unleashes The All-New Endorphin Pro 5

Saucony Ignites SS26 With The Hi-Octane Collection

23 March 2026 | Footwear

Saucony have launched the Hi-Octane collection for Spring Summer 2026. This collection is a high-energy crossover capsule that brings together performance running and lifestyle design through a bold visual language shaped by extreme sports culture. The pack features two models that represent different sides of Saucony’s product ecosystem. The Guide 7, a retrotech lifestyle silhouette … Saucony Ignites SS26 With The Hi-Octane Collection

adidas Unveils The Supernova Rise 3 Adaptive, A Running Shoe Designed By And For Adaptive Athletes And People With Disabilities

21 March 2026 | Footwear

A new chapter has begun at adidas Running with the unveiling of the Supernova Rise 3 Adaptive. This shoe is adidas’ first performance running shoe designed by and for adaptive athletes and people with disabilities. Inspired by the brand’s partnership with Chris Nikic – the first person with Down syndrome to complete an Ironman – … adidas Unveils The Supernova Rise 3 Adaptive, A Running Shoe Designed By And For Adaptive Athletes And People With Disabilities

New Balance Transforms Waterloo Underground Station Into A Space To ‘Lose Track of Time’ To Launch Its New Ellipse Runner

20 March 2026 | Events

New Balance is bringing its latest running philosophy to the heart of London with a landmark relationship with Transport for London by transforming one of the capital’s most time-obsessed spaces into a moment to forget the clock and “Lose Track of Time”. New Balance recently launched the Ellipse and to celebrate this the brand is … New Balance Transforms Waterloo Underground Station Into A Space To ‘Lose Track of Time’ To Launch Its New Ellipse Runner

Mizuno Announces The Neo Accera – A New Ultra Trail Running Shoe Combining Style and Function

20 March 2026 | Footwear

Mizuno has unveiled the Neo Accera, the brand’s first-ever super trail shoe, engineered to support high-performance training and racing. Built with innovative, technical materials, it’s designed to meet the demands of varied terrain, pace, and distance. Every element—from the midsole thickness to the secure upper and aggressive outsole lugs—has been carefully developed to withstand the … Mizuno Announces The Neo Accera – A New Ultra Trail Running Shoe Combining Style and Function